Discover the Secrets to YouTube’s Rankings with Keywords

Improve Your YouTube Video Performance with Wondershare Filmora

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With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

How to Research Keywords on YouTube?

There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

Try It Free Try It Free

With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

How to Research Keywords on YouTube?

There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

Try It Free Try It Free

With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

How to Research Keywords on YouTube?

There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

Try It Free Try It Free

With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

How to Research Keywords on YouTube?

There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

Rise to Stardom: Secrets to Viral Video Success

How to Get a YouTube Video Trending

Richard Bennett

Oct 26, 2023• Proven solutions

0

Ever think about how to get a YouTube video trending? It can come down to picking a topic that’s trending.

A trending topic is a subject which a lot of people are currently interested in. If you learn how to tap into what’s popular and cover it in creative and innovative ways then that will help your channel grow more quickly. You’ll get more views, more subscribers, and higher search rankings by following these simple tips.

1. Think of ‘Trending’ as Relevant
2. Find Trending Topics Within Your Niche
3. Aim for Number 1
4. Success Doesn’t Mean Making a Viral Video
5. The Subscriber Snowball Effect

1. Think of ‘Trending’ as Relevant

Instead of thinking of a trending video as a video that everyone is doing, think of it as a subject that is relevant to a lot of people. You want to cover topics that a lot of people care about.

A lot of YouTubers see huge channels have a lot of success posting videos that are very focused on the personal life of the creator (i.e. ‘I had the WORST day’) or which have very vague or sensational titles (i.e. ‘The horse knows what it did’) and decide that those are the kinds of videos they want to do too. However, the only reason large channels are able to be successful with these kinds of videos and titles is that they are already big. These creators have already grown themselves huge audiences of people who know and are interested in them personally.

As a smaller creator, you will not be successful if you only aim to do videos that are focused on you and your life. For example, if you have 100 subscribers and make a vlog about how your day went, then you have 100 people who may potentially find that interesting. The content might be good, but it won’t help you grow.

2. Find Trending Topics Within Your Niche

Taking on trending topics shouldn’t mean taking on topics you aren’t actually interested in or don’t care about. Every genre on YouTube has its own trends, and you will often know about them just by virtue of watching other channels in your genre and talking to people who are interested in the same things as you. For example, if you’re a Gamer and your friends are also Gamers then you probably already know what Gamers are currently interested in.

If you do need help determining trends, here are 2 ways to do it:

1. Visit 3 of the most popular channels in your genre (i.e. gaming, beauty, or prank) and see if there’s any overlap in the themes of their most recent videos.
2. Go to Google Trends and look at the categories most relevant to your genre. To learn how to use Google Trends .

3. Aim for Number 1

Being trendy doesn’t mean you can’t be original. If you know what’s popular in your genre then that will enable you to ask yourself ‘what’s on-trend, but not being covered yet?’.

For example, if you know that relationship videos – topics like ‘how do you know a guy likes you?’ – are doing well then you can think about what other aspects of dating people might be interested in that don’t have many videos on them yet. If you’re one of the first to tackle something that’s on-trend you have a much better chance of getting that number 1 search engine ranking, and higher ranked videos always get more views.

4. Success Doesn’t Mean Making a Viral Video

There’s a common misconception that in order to grow your channel you need to make your videos go viral. The truth is that having one or two viral videos probably won’t help you much. People don’t subscribe to one video, they subscribe for consistently good content.

It’s much better to have 10 videos on a popular topic that are doing alright than it is to have that one big viral hit. Those 10 videos will consistently bring in new viewers to your channel who are more likely to subscribe because they can see you have other content they’re interested in.

5. The Subscriber Snowball Effect

When you make multiple videos around a trending topic, they’re more likely to come up as ‘related’ to each other than if you only cover the topic in one video. If someone enjoys one of your videos on that topic and can see there’s another right there in the related videos, there’s a good chance they’ll click on it.

This gets you more views on multiple videos, and more subscribers because it builds the expectation that you’re going to continue to keep covering relevant topics. Having viewers click from video to video on your channel also increases your watch time, which YouTube’s algorithm takes as a sign that they should rank your videos higher in search results (getting you even more views).

Do you have any of your own tips for how to get a YouTube video trending?

Finding the trend is integral for YouTube channel growth. A user-friendly video editing software will simplify the process of editing videos and saves your efforts. Get Wondershare Filmora by clicking the button below to make the coolest videos and see your viewers boom.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Ever think about how to get a YouTube video trending? It can come down to picking a topic that’s trending.

A trending topic is a subject which a lot of people are currently interested in. If you learn how to tap into what’s popular and cover it in creative and innovative ways then that will help your channel grow more quickly. You’ll get more views, more subscribers, and higher search rankings by following these simple tips.

1. Think of ‘Trending’ as Relevant
2. Find Trending Topics Within Your Niche
3. Aim for Number 1
4. Success Doesn’t Mean Making a Viral Video
5. The Subscriber Snowball Effect

1. Think of ‘Trending’ as Relevant

Instead of thinking of a trending video as a video that everyone is doing, think of it as a subject that is relevant to a lot of people. You want to cover topics that a lot of people care about.

A lot of YouTubers see huge channels have a lot of success posting videos that are very focused on the personal life of the creator (i.e. ‘I had the WORST day’) or which have very vague or sensational titles (i.e. ‘The horse knows what it did’) and decide that those are the kinds of videos they want to do too. However, the only reason large channels are able to be successful with these kinds of videos and titles is that they are already big. These creators have already grown themselves huge audiences of people who know and are interested in them personally.

As a smaller creator, you will not be successful if you only aim to do videos that are focused on you and your life. For example, if you have 100 subscribers and make a vlog about how your day went, then you have 100 people who may potentially find that interesting. The content might be good, but it won’t help you grow.

2. Find Trending Topics Within Your Niche

Taking on trending topics shouldn’t mean taking on topics you aren’t actually interested in or don’t care about. Every genre on YouTube has its own trends, and you will often know about them just by virtue of watching other channels in your genre and talking to people who are interested in the same things as you. For example, if you’re a Gamer and your friends are also Gamers then you probably already know what Gamers are currently interested in.

If you do need help determining trends, here are 2 ways to do it:

1. Visit 3 of the most popular channels in your genre (i.e. gaming, beauty, or prank) and see if there’s any overlap in the themes of their most recent videos.
2. Go to Google Trends and look at the categories most relevant to your genre. To learn how to use Google Trends .

3. Aim for Number 1

Being trendy doesn’t mean you can’t be original. If you know what’s popular in your genre then that will enable you to ask yourself ‘what’s on-trend, but not being covered yet?’.

For example, if you know that relationship videos – topics like ‘how do you know a guy likes you?’ – are doing well then you can think about what other aspects of dating people might be interested in that don’t have many videos on them yet. If you’re one of the first to tackle something that’s on-trend you have a much better chance of getting that number 1 search engine ranking, and higher ranked videos always get more views.

4. Success Doesn’t Mean Making a Viral Video

There’s a common misconception that in order to grow your channel you need to make your videos go viral. The truth is that having one or two viral videos probably won’t help you much. People don’t subscribe to one video, they subscribe for consistently good content.

It’s much better to have 10 videos on a popular topic that are doing alright than it is to have that one big viral hit. Those 10 videos will consistently bring in new viewers to your channel who are more likely to subscribe because they can see you have other content they’re interested in.

5. The Subscriber Snowball Effect

When you make multiple videos around a trending topic, they’re more likely to come up as ‘related’ to each other than if you only cover the topic in one video. If someone enjoys one of your videos on that topic and can see there’s another right there in the related videos, there’s a good chance they’ll click on it.

This gets you more views on multiple videos, and more subscribers because it builds the expectation that you’re going to continue to keep covering relevant topics. Having viewers click from video to video on your channel also increases your watch time, which YouTube’s algorithm takes as a sign that they should rank your videos higher in search results (getting you even more views).

Do you have any of your own tips for how to get a YouTube video trending?

Finding the trend is integral for YouTube channel growth. A user-friendly video editing software will simplify the process of editing videos and saves your efforts. Get Wondershare Filmora by clicking the button below to make the coolest videos and see your viewers boom.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Ever think about how to get a YouTube video trending? It can come down to picking a topic that’s trending.

A trending topic is a subject which a lot of people are currently interested in. If you learn how to tap into what’s popular and cover it in creative and innovative ways then that will help your channel grow more quickly. You’ll get more views, more subscribers, and higher search rankings by following these simple tips.

1. Think of ‘Trending’ as Relevant
2. Find Trending Topics Within Your Niche
3. Aim for Number 1
4. Success Doesn’t Mean Making a Viral Video
5. The Subscriber Snowball Effect

1. Think of ‘Trending’ as Relevant

Instead of thinking of a trending video as a video that everyone is doing, think of it as a subject that is relevant to a lot of people. You want to cover topics that a lot of people care about.

A lot of YouTubers see huge channels have a lot of success posting videos that are very focused on the personal life of the creator (i.e. ‘I had the WORST day’) or which have very vague or sensational titles (i.e. ‘The horse knows what it did’) and decide that those are the kinds of videos they want to do too. However, the only reason large channels are able to be successful with these kinds of videos and titles is that they are already big. These creators have already grown themselves huge audiences of people who know and are interested in them personally.

As a smaller creator, you will not be successful if you only aim to do videos that are focused on you and your life. For example, if you have 100 subscribers and make a vlog about how your day went, then you have 100 people who may potentially find that interesting. The content might be good, but it won’t help you grow.

2. Find Trending Topics Within Your Niche

Taking on trending topics shouldn’t mean taking on topics you aren’t actually interested in or don’t care about. Every genre on YouTube has its own trends, and you will often know about them just by virtue of watching other channels in your genre and talking to people who are interested in the same things as you. For example, if you’re a Gamer and your friends are also Gamers then you probably already know what Gamers are currently interested in.

If you do need help determining trends, here are 2 ways to do it:

1. Visit 3 of the most popular channels in your genre (i.e. gaming, beauty, or prank) and see if there’s any overlap in the themes of their most recent videos.
2. Go to Google Trends and look at the categories most relevant to your genre. To learn how to use Google Trends .

3. Aim for Number 1

Being trendy doesn’t mean you can’t be original. If you know what’s popular in your genre then that will enable you to ask yourself ‘what’s on-trend, but not being covered yet?’.

For example, if you know that relationship videos – topics like ‘how do you know a guy likes you?’ – are doing well then you can think about what other aspects of dating people might be interested in that don’t have many videos on them yet. If you’re one of the first to tackle something that’s on-trend you have a much better chance of getting that number 1 search engine ranking, and higher ranked videos always get more views.

4. Success Doesn’t Mean Making a Viral Video

There’s a common misconception that in order to grow your channel you need to make your videos go viral. The truth is that having one or two viral videos probably won’t help you much. People don’t subscribe to one video, they subscribe for consistently good content.

It’s much better to have 10 videos on a popular topic that are doing alright than it is to have that one big viral hit. Those 10 videos will consistently bring in new viewers to your channel who are more likely to subscribe because they can see you have other content they’re interested in.

5. The Subscriber Snowball Effect

When you make multiple videos around a trending topic, they’re more likely to come up as ‘related’ to each other than if you only cover the topic in one video. If someone enjoys one of your videos on that topic and can see there’s another right there in the related videos, there’s a good chance they’ll click on it.

This gets you more views on multiple videos, and more subscribers because it builds the expectation that you’re going to continue to keep covering relevant topics. Having viewers click from video to video on your channel also increases your watch time, which YouTube’s algorithm takes as a sign that they should rank your videos higher in search results (getting you even more views).

Do you have any of your own tips for how to get a YouTube video trending?

Finding the trend is integral for YouTube channel growth. A user-friendly video editing software will simplify the process of editing videos and saves your efforts. Get Wondershare Filmora by clicking the button below to make the coolest videos and see your viewers boom.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Ever think about how to get a YouTube video trending? It can come down to picking a topic that’s trending.

A trending topic is a subject which a lot of people are currently interested in. If you learn how to tap into what’s popular and cover it in creative and innovative ways then that will help your channel grow more quickly. You’ll get more views, more subscribers, and higher search rankings by following these simple tips.

1. Think of ‘Trending’ as Relevant
2. Find Trending Topics Within Your Niche
3. Aim for Number 1
4. Success Doesn’t Mean Making a Viral Video
5. The Subscriber Snowball Effect

1. Think of ‘Trending’ as Relevant

Instead of thinking of a trending video as a video that everyone is doing, think of it as a subject that is relevant to a lot of people. You want to cover topics that a lot of people care about.

A lot of YouTubers see huge channels have a lot of success posting videos that are very focused on the personal life of the creator (i.e. ‘I had the WORST day’) or which have very vague or sensational titles (i.e. ‘The horse knows what it did’) and decide that those are the kinds of videos they want to do too. However, the only reason large channels are able to be successful with these kinds of videos and titles is that they are already big. These creators have already grown themselves huge audiences of people who know and are interested in them personally.

As a smaller creator, you will not be successful if you only aim to do videos that are focused on you and your life. For example, if you have 100 subscribers and make a vlog about how your day went, then you have 100 people who may potentially find that interesting. The content might be good, but it won’t help you grow.

2. Find Trending Topics Within Your Niche

Taking on trending topics shouldn’t mean taking on topics you aren’t actually interested in or don’t care about. Every genre on YouTube has its own trends, and you will often know about them just by virtue of watching other channels in your genre and talking to people who are interested in the same things as you. For example, if you’re a Gamer and your friends are also Gamers then you probably already know what Gamers are currently interested in.

If you do need help determining trends, here are 2 ways to do it:

1. Visit 3 of the most popular channels in your genre (i.e. gaming, beauty, or prank) and see if there’s any overlap in the themes of their most recent videos.
2. Go to Google Trends and look at the categories most relevant to your genre. To learn how to use Google Trends .

3. Aim for Number 1

Being trendy doesn’t mean you can’t be original. If you know what’s popular in your genre then that will enable you to ask yourself ‘what’s on-trend, but not being covered yet?’.

For example, if you know that relationship videos – topics like ‘how do you know a guy likes you?’ – are doing well then you can think about what other aspects of dating people might be interested in that don’t have many videos on them yet. If you’re one of the first to tackle something that’s on-trend you have a much better chance of getting that number 1 search engine ranking, and higher ranked videos always get more views.

4. Success Doesn’t Mean Making a Viral Video

There’s a common misconception that in order to grow your channel you need to make your videos go viral. The truth is that having one or two viral videos probably won’t help you much. People don’t subscribe to one video, they subscribe for consistently good content.

It’s much better to have 10 videos on a popular topic that are doing alright than it is to have that one big viral hit. Those 10 videos will consistently bring in new viewers to your channel who are more likely to subscribe because they can see you have other content they’re interested in.

5. The Subscriber Snowball Effect

When you make multiple videos around a trending topic, they’re more likely to come up as ‘related’ to each other than if you only cover the topic in one video. If someone enjoys one of your videos on that topic and can see there’s another right there in the related videos, there’s a good chance they’ll click on it.

This gets you more views on multiple videos, and more subscribers because it builds the expectation that you’re going to continue to keep covering relevant topics. Having viewers click from video to video on your channel also increases your watch time, which YouTube’s algorithm takes as a sign that they should rank your videos higher in search results (getting you even more views).

Do you have any of your own tips for how to get a YouTube video trending?

Finding the trend is integral for YouTube channel growth. A user-friendly video editing software will simplify the process of editing videos and saves your efforts. Get Wondershare Filmora by clicking the button below to make the coolest videos and see your viewers boom.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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