Unlock YouTube Placement Secrets: What Matters Most?

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An easy and powerful YouTube video editor

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Detailed tutorials provided by the official channel

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Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Beauty Blogging 101: Starting Up as an Aesthetic Vlogger

How To Be A Beauty Guru on YouTube: Beauty Vlogger Set Up

Richard Bennett

Mar 27, 2024• Proven solutions

Beauty Vlogs are some of the most popular channels on YouTube. These vlogs are all about aesthetics, so it is important that the videos themselves are beautiful. When you are giving out tips on makeup or hair you want to use a setup that will make your results look their very best.

YouTube Beauty Vlogger Set Up

It’s easy to put together your own Beauty Vlog setup. There are four main elements; lighting, beauty supplies, backgrounds, and audio. Here are some tips on building your beauty guru set:

1. Light It Up

Beauty Vlogs need to have great lighting so that everyone can clearly see what you are doing and how amazing it looks. Make sure you have even light over your whole face by ‘front lighting’ your vlog. Front lighting means having a light source right in front of you.

Depending on your budget, you can either use a window as a front light or buy a diva ring light.

Using a Window: Face the window while you vlog and be careful that the camera’s shadow is not visible in your shot. Avoid using a window the sun is shining directly into. You want softer, more diffused, light for a beauty vlog.

Using a Ring Light: Mount your camera either inside the ring or right behind it on a tripod. Ring lights are powerful options for illuminating your entire face, and they are very popular with makeup vloggers.

Front lighting can make you appear flat against your background, so it is also a good idea to set up a backlight behind you to make you pop out. Setting up lights on either side of you can also help add dimension to your shot.

Check this tutorial to know more details:

2. Organize Your Makeup

Having to search for makeup or reach across to where you are storing your curling iron will kill your vlogging momentum. Creating a great look is the fun part of beauty vlogging, and probably the part you want to focus on. Not looking for your missing brush. The best way to set yourself up for a beauty vlog is at a desk or table where you can lay everything out neatly right in front of you.

3. Alter Your Background

Making your vlog look more professional can be as easy as dressing up your background. You do not want there to be a lot of clutter behind you, but you don’t want to shoot with your back to a plain beige wall either. One simple way to keep your background beautiful, but not distracting, is to use a backdrop. Just hang a sheet or other piece of fabric behind you. You can even use patterns and change your backdrop to match your makeup in different videos.

Another great way to disguise the room you are vlogging in, and make sure nothing behind you distracts your viewers, is to blur your background. You really stand out when your background is blurry and you are in perfect focus.

4. Be Audible

You have a lot to say, so make sure people can hear you. Most cameras do not have great microphones, so you will need to use an external mic. To see what kinds of options you have make sure to read and watch “Best Microphone for YouTube - Top 5 Mics for YouTube Videos ”.

If you do not have access to an external mic then you may be able to get by without one for a while using software. Make sure there is no background noise competing with your voice, and download a free audio editing program called Audacity from Audacityteam.org. Using Audacity you will be able to improve a mediocre audio recording from your camera and make it usable. This is a popular option among YouTube gamers who record both video and audio from their webcams, but there is no reason it should not be useful for beauty gurus too.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Beauty Vlogs are some of the most popular channels on YouTube. These vlogs are all about aesthetics, so it is important that the videos themselves are beautiful. When you are giving out tips on makeup or hair you want to use a setup that will make your results look their very best.

YouTube Beauty Vlogger Set Up

It’s easy to put together your own Beauty Vlog setup. There are four main elements; lighting, beauty supplies, backgrounds, and audio. Here are some tips on building your beauty guru set:

1. Light It Up

Beauty Vlogs need to have great lighting so that everyone can clearly see what you are doing and how amazing it looks. Make sure you have even light over your whole face by ‘front lighting’ your vlog. Front lighting means having a light source right in front of you.

Depending on your budget, you can either use a window as a front light or buy a diva ring light.

Using a Window: Face the window while you vlog and be careful that the camera’s shadow is not visible in your shot. Avoid using a window the sun is shining directly into. You want softer, more diffused, light for a beauty vlog.

Using a Ring Light: Mount your camera either inside the ring or right behind it on a tripod. Ring lights are powerful options for illuminating your entire face, and they are very popular with makeup vloggers.

Front lighting can make you appear flat against your background, so it is also a good idea to set up a backlight behind you to make you pop out. Setting up lights on either side of you can also help add dimension to your shot.

Check this tutorial to know more details:

2. Organize Your Makeup

Having to search for makeup or reach across to where you are storing your curling iron will kill your vlogging momentum. Creating a great look is the fun part of beauty vlogging, and probably the part you want to focus on. Not looking for your missing brush. The best way to set yourself up for a beauty vlog is at a desk or table where you can lay everything out neatly right in front of you.

3. Alter Your Background

Making your vlog look more professional can be as easy as dressing up your background. You do not want there to be a lot of clutter behind you, but you don’t want to shoot with your back to a plain beige wall either. One simple way to keep your background beautiful, but not distracting, is to use a backdrop. Just hang a sheet or other piece of fabric behind you. You can even use patterns and change your backdrop to match your makeup in different videos.

Another great way to disguise the room you are vlogging in, and make sure nothing behind you distracts your viewers, is to blur your background. You really stand out when your background is blurry and you are in perfect focus.

4. Be Audible

You have a lot to say, so make sure people can hear you. Most cameras do not have great microphones, so you will need to use an external mic. To see what kinds of options you have make sure to read and watch “Best Microphone for YouTube - Top 5 Mics for YouTube Videos ”.

If you do not have access to an external mic then you may be able to get by without one for a while using software. Make sure there is no background noise competing with your voice, and download a free audio editing program called Audacity from Audacityteam.org. Using Audacity you will be able to improve a mediocre audio recording from your camera and make it usable. This is a popular option among YouTube gamers who record both video and audio from their webcams, but there is no reason it should not be useful for beauty gurus too.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Beauty Vlogs are some of the most popular channels on YouTube. These vlogs are all about aesthetics, so it is important that the videos themselves are beautiful. When you are giving out tips on makeup or hair you want to use a setup that will make your results look their very best.

YouTube Beauty Vlogger Set Up

It’s easy to put together your own Beauty Vlog setup. There are four main elements; lighting, beauty supplies, backgrounds, and audio. Here are some tips on building your beauty guru set:

1. Light It Up

Beauty Vlogs need to have great lighting so that everyone can clearly see what you are doing and how amazing it looks. Make sure you have even light over your whole face by ‘front lighting’ your vlog. Front lighting means having a light source right in front of you.

Depending on your budget, you can either use a window as a front light or buy a diva ring light.

Using a Window: Face the window while you vlog and be careful that the camera’s shadow is not visible in your shot. Avoid using a window the sun is shining directly into. You want softer, more diffused, light for a beauty vlog.

Using a Ring Light: Mount your camera either inside the ring or right behind it on a tripod. Ring lights are powerful options for illuminating your entire face, and they are very popular with makeup vloggers.

Front lighting can make you appear flat against your background, so it is also a good idea to set up a backlight behind you to make you pop out. Setting up lights on either side of you can also help add dimension to your shot.

Check this tutorial to know more details:

2. Organize Your Makeup

Having to search for makeup or reach across to where you are storing your curling iron will kill your vlogging momentum. Creating a great look is the fun part of beauty vlogging, and probably the part you want to focus on. Not looking for your missing brush. The best way to set yourself up for a beauty vlog is at a desk or table where you can lay everything out neatly right in front of you.

3. Alter Your Background

Making your vlog look more professional can be as easy as dressing up your background. You do not want there to be a lot of clutter behind you, but you don’t want to shoot with your back to a plain beige wall either. One simple way to keep your background beautiful, but not distracting, is to use a backdrop. Just hang a sheet or other piece of fabric behind you. You can even use patterns and change your backdrop to match your makeup in different videos.

Another great way to disguise the room you are vlogging in, and make sure nothing behind you distracts your viewers, is to blur your background. You really stand out when your background is blurry and you are in perfect focus.

4. Be Audible

You have a lot to say, so make sure people can hear you. Most cameras do not have great microphones, so you will need to use an external mic. To see what kinds of options you have make sure to read and watch “Best Microphone for YouTube - Top 5 Mics for YouTube Videos ”.

If you do not have access to an external mic then you may be able to get by without one for a while using software. Make sure there is no background noise competing with your voice, and download a free audio editing program called Audacity from Audacityteam.org. Using Audacity you will be able to improve a mediocre audio recording from your camera and make it usable. This is a popular option among YouTube gamers who record both video and audio from their webcams, but there is no reason it should not be useful for beauty gurus too.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Beauty Vlogs are some of the most popular channels on YouTube. These vlogs are all about aesthetics, so it is important that the videos themselves are beautiful. When you are giving out tips on makeup or hair you want to use a setup that will make your results look their very best.

YouTube Beauty Vlogger Set Up

It’s easy to put together your own Beauty Vlog setup. There are four main elements; lighting, beauty supplies, backgrounds, and audio. Here are some tips on building your beauty guru set:

1. Light It Up

Beauty Vlogs need to have great lighting so that everyone can clearly see what you are doing and how amazing it looks. Make sure you have even light over your whole face by ‘front lighting’ your vlog. Front lighting means having a light source right in front of you.

Depending on your budget, you can either use a window as a front light or buy a diva ring light.

Using a Window: Face the window while you vlog and be careful that the camera’s shadow is not visible in your shot. Avoid using a window the sun is shining directly into. You want softer, more diffused, light for a beauty vlog.

Using a Ring Light: Mount your camera either inside the ring or right behind it on a tripod. Ring lights are powerful options for illuminating your entire face, and they are very popular with makeup vloggers.

Front lighting can make you appear flat against your background, so it is also a good idea to set up a backlight behind you to make you pop out. Setting up lights on either side of you can also help add dimension to your shot.

Check this tutorial to know more details:

2. Organize Your Makeup

Having to search for makeup or reach across to where you are storing your curling iron will kill your vlogging momentum. Creating a great look is the fun part of beauty vlogging, and probably the part you want to focus on. Not looking for your missing brush. The best way to set yourself up for a beauty vlog is at a desk or table where you can lay everything out neatly right in front of you.

3. Alter Your Background

Making your vlog look more professional can be as easy as dressing up your background. You do not want there to be a lot of clutter behind you, but you don’t want to shoot with your back to a plain beige wall either. One simple way to keep your background beautiful, but not distracting, is to use a backdrop. Just hang a sheet or other piece of fabric behind you. You can even use patterns and change your backdrop to match your makeup in different videos.

Another great way to disguise the room you are vlogging in, and make sure nothing behind you distracts your viewers, is to blur your background. You really stand out when your background is blurry and you are in perfect focus.

4. Be Audible

You have a lot to say, so make sure people can hear you. Most cameras do not have great microphones, so you will need to use an external mic. To see what kinds of options you have make sure to read and watch “Best Microphone for YouTube - Top 5 Mics for YouTube Videos ”.

If you do not have access to an external mic then you may be able to get by without one for a while using software. Make sure there is no background noise competing with your voice, and download a free audio editing program called Audacity from Audacityteam.org. Using Audacity you will be able to improve a mediocre audio recording from your camera and make it usable. This is a popular option among YouTube gamers who record both video and audio from their webcams, but there is no reason it should not be useful for beauty gurus too.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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