The Financial Scale: One Million YouTube Viewers’ Pay

How much does YouTube pay for 1 million views? As a YouTuber, you become a business, and it helps to know the YouTube views to money earned.

If you are trying to earn a living on YouTube, one of the most excellent marks of a successful creator is often earning 1 million views on the platform (click here for tips on how to do that ). It usually serves as a benchmark for a time at which a channel is relatively sustainable. However, rather than meaning a YouTuber has made it big financially, reaching 1 million views is more likely to say they can expect to start making real money.

When you hit 1 million views on any video on YouTube, you’ll have a nice paycheck. You’ll likely have to hit 1 million views on at least a few other videos before you could consider quitting your full-time job and doing YouTube as your primary source of income. This article will explore what 1 million views mean for your YouTube channel. We will look more into how revenue is calculated on YouTube and what you can expect to earn-out of a video with 1 million views.

In this article

01 $2000 for 1 million views

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

Unique Vlogging Conversation Pieces

Daily Vlogging Ideas: What to Talk about While Vlogging?

Richard Bennett

Oct 26, 2023• Proven solutions

0

Every genre on YouTube has its own unique challenges, but daily vlogging is probably the hardest thing you could take on. Firstly because it means you have to do all the work of shooting and editing every day and secondly because it means you need to have something to talk about every single day. Even vlogging once or twice a week is tough.

How do you know what you should talk about in your vlog ? Some people are so comfortable in front of the camera they can just turn it on and start talking about whatever’s on their mind, but they’re in the minority.

Before starting your daily vlogging, you have to figure out one important thing ahead of time.

Do you have a niche?

You should have a niche. In a genre as broad as vlogging it is important to have some kind of hook that sets you apart from other vloggers. This can be an interest that you have, an industry you work in, or even a field of study you’re involved in at school. If you’re into technology, for example, you’ll always have a wealth of subjects to vlog about because all you’ll have to do is look at the day’s tech news and make a video reporting and commenting on it.

The other reason it’s good to have a niche is that you’ll be able to use keywords related to that niche in your video titles and tags. It’s hard to make it with a vlogging channel because nobody is searching for your content unless you are covering a specific topic like the technology they want to hear about.

• What are you watching/reading?
• Snapshots of Your Day
• Whatever You Need to Get Out
• What did you learn today?

Here are 4 things to talk about in your daily vlog:

What are you watching/reading?

If you’re really into a book or tv show, or if you saw a movie recently, then those are all good things to talk about (warn people if you’re going to spoil anything!). You do recaps, reviews, or just share a few thoughts you had. If you’re worried about alienating people who don’t watch/read the same stuff as you then you can keep it more general and just react to a few things from the media you’re consuming while also talking about your day. It’ll give you an anchor to build the rest of your video around, even if it’s not all you talk about.

By commenting on what you’re watching/reading you have a better chance of capitalizing on a trending topic people are searching for. You could also find yourself an audience by becoming involved in fan communities.

Snapshots of Your Day

Casey Neistat is the master of this. He is always ready with a camera on hand so that, when something interesting happens, he can capture it and build his daily vlog around it.

Carrying a camera around like Casey may or may not suit your lifestyle, but you can still pick out one story from your day to tell. It doesn’t have to be a major event, and you shouldn’t worry that it won’t be interesting to other people. It’s your personality they’re tuning in for, so even if you’re just talking about a funny thing your cat did it will keep your audience interested because a) it’s you talking about it and b) it gives them a bit of insight into your life.

Whatever You Need to Get Out

Flula is frequently puzzled by English expressions, like ‘Party Pooper’, and needs to get his confusion off his chest at odd hours of the day.

Ranting about people you know can get messy when people from your offline life see it, so maybe avoid that. However, if you’re angry about something in general – or really happy about something – then whatever it is you’re feeling strongly about is probably the thing you should be vlogging about.

It does not matter what it is that is making you have this strong reaction (unless, again, it’s an actual person who might see your video and cause problems for you). If you’re mad about a real injustice in the world then that’s a great thing to talk about – you might even raise some awareness for the issue – but you can also rant about your favorite flavor of yogurt being cut and that’ll be engaging to viewers too.

Alternatively: you could do a vlog about how happy you are to have gotten engaged or a vlog about how happy you are that it was sunny today, and your enthusiasm will carry your audience through either video with you.

What did you learn today?

Fun fact: The original lyrics Paul McCartney imagined for ‘Yesterday’ were ‘Scrambled eggs, oh my baby how I love your legs’.

You learn something new every day, right? Why not share that factoid with your viewers. Here a few facts to get you started:

Whales evolved from a land-based animal called a pakicetus.

The hagfish hunt by swimming into the mouth of a larger fish and eating it from the inside.

Crows live in family units, visit their aging parents, and have funerals for dead crows.

The puya chilensis is a plant that ‘eats’ sheep (sheep get stuck to it, starve, and end up as fertilizer).

Sea monkeys can survive in space.

EVERYTHING

You could also just flick the camera on and tell the full story of your day like you’d do in a traditional daily blog. What did you have for breakfast, how was school/work, did you talk to any friends, how was the weather – anything and everything. Generally, these videos can run a bit long and don’t have a lot of snappy editing. They’re faster to make, which is good if you’re doing them every day, but the unpolished nature of them won’t appeal to everyone. It will be exactly what appeals to some people, though.

Customize Your Vlog Stories with Powerful Video Editor

We’ve got a new eBook out!

It’s got strategies that have worked for other YouTubers, boiled down to simple action steps.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Every genre on YouTube has its own unique challenges, but daily vlogging is probably the hardest thing you could take on. Firstly because it means you have to do all the work of shooting and editing every day and secondly because it means you need to have something to talk about every single day. Even vlogging once or twice a week is tough.

How do you know what you should talk about in your vlog ? Some people are so comfortable in front of the camera they can just turn it on and start talking about whatever’s on their mind, but they’re in the minority.

Before starting your daily vlogging, you have to figure out one important thing ahead of time.

Do you have a niche?

You should have a niche. In a genre as broad as vlogging it is important to have some kind of hook that sets you apart from other vloggers. This can be an interest that you have, an industry you work in, or even a field of study you’re involved in at school. If you’re into technology, for example, you’ll always have a wealth of subjects to vlog about because all you’ll have to do is look at the day’s tech news and make a video reporting and commenting on it.

The other reason it’s good to have a niche is that you’ll be able to use keywords related to that niche in your video titles and tags. It’s hard to make it with a vlogging channel because nobody is searching for your content unless you are covering a specific topic like the technology they want to hear about.

• What are you watching/reading?
• Snapshots of Your Day
• Whatever You Need to Get Out
• What did you learn today?

Here are 4 things to talk about in your daily vlog:

What are you watching/reading?

If you’re really into a book or tv show, or if you saw a movie recently, then those are all good things to talk about (warn people if you’re going to spoil anything!). You do recaps, reviews, or just share a few thoughts you had. If you’re worried about alienating people who don’t watch/read the same stuff as you then you can keep it more general and just react to a few things from the media you’re consuming while also talking about your day. It’ll give you an anchor to build the rest of your video around, even if it’s not all you talk about.

By commenting on what you’re watching/reading you have a better chance of capitalizing on a trending topic people are searching for. You could also find yourself an audience by becoming involved in fan communities.

Snapshots of Your Day

Casey Neistat is the master of this. He is always ready with a camera on hand so that, when something interesting happens, he can capture it and build his daily vlog around it.

Carrying a camera around like Casey may or may not suit your lifestyle, but you can still pick out one story from your day to tell. It doesn’t have to be a major event, and you shouldn’t worry that it won’t be interesting to other people. It’s your personality they’re tuning in for, so even if you’re just talking about a funny thing your cat did it will keep your audience interested because a) it’s you talking about it and b) it gives them a bit of insight into your life.

Whatever You Need to Get Out

Flula is frequently puzzled by English expressions, like ‘Party Pooper’, and needs to get his confusion off his chest at odd hours of the day.

Ranting about people you know can get messy when people from your offline life see it, so maybe avoid that. However, if you’re angry about something in general – or really happy about something – then whatever it is you’re feeling strongly about is probably the thing you should be vlogging about.

It does not matter what it is that is making you have this strong reaction (unless, again, it’s an actual person who might see your video and cause problems for you). If you’re mad about a real injustice in the world then that’s a great thing to talk about – you might even raise some awareness for the issue – but you can also rant about your favorite flavor of yogurt being cut and that’ll be engaging to viewers too.

Alternatively: you could do a vlog about how happy you are to have gotten engaged or a vlog about how happy you are that it was sunny today, and your enthusiasm will carry your audience through either video with you.

What did you learn today?

Fun fact: The original lyrics Paul McCartney imagined for ‘Yesterday’ were ‘Scrambled eggs, oh my baby how I love your legs’.

You learn something new every day, right? Why not share that factoid with your viewers. Here a few facts to get you started:

Whales evolved from a land-based animal called a pakicetus.

The hagfish hunt by swimming into the mouth of a larger fish and eating it from the inside.

Crows live in family units, visit their aging parents, and have funerals for dead crows.

The puya chilensis is a plant that ‘eats’ sheep (sheep get stuck to it, starve, and end up as fertilizer).

Sea monkeys can survive in space.

EVERYTHING

You could also just flick the camera on and tell the full story of your day like you’d do in a traditional daily blog. What did you have for breakfast, how was school/work, did you talk to any friends, how was the weather – anything and everything. Generally, these videos can run a bit long and don’t have a lot of snappy editing. They’re faster to make, which is good if you’re doing them every day, but the unpolished nature of them won’t appeal to everyone. It will be exactly what appeals to some people, though.

Customize Your Vlog Stories with Powerful Video Editor

We’ve got a new eBook out!

It’s got strategies that have worked for other YouTubers, boiled down to simple action steps.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Every genre on YouTube has its own unique challenges, but daily vlogging is probably the hardest thing you could take on. Firstly because it means you have to do all the work of shooting and editing every day and secondly because it means you need to have something to talk about every single day. Even vlogging once or twice a week is tough.

How do you know what you should talk about in your vlog ? Some people are so comfortable in front of the camera they can just turn it on and start talking about whatever’s on their mind, but they’re in the minority.

Before starting your daily vlogging, you have to figure out one important thing ahead of time.

Do you have a niche?

You should have a niche. In a genre as broad as vlogging it is important to have some kind of hook that sets you apart from other vloggers. This can be an interest that you have, an industry you work in, or even a field of study you’re involved in at school. If you’re into technology, for example, you’ll always have a wealth of subjects to vlog about because all you’ll have to do is look at the day’s tech news and make a video reporting and commenting on it.

The other reason it’s good to have a niche is that you’ll be able to use keywords related to that niche in your video titles and tags. It’s hard to make it with a vlogging channel because nobody is searching for your content unless you are covering a specific topic like the technology they want to hear about.

• What are you watching/reading?
• Snapshots of Your Day
• Whatever You Need to Get Out
• What did you learn today?

Here are 4 things to talk about in your daily vlog:

What are you watching/reading?

If you’re really into a book or tv show, or if you saw a movie recently, then those are all good things to talk about (warn people if you’re going to spoil anything!). You do recaps, reviews, or just share a few thoughts you had. If you’re worried about alienating people who don’t watch/read the same stuff as you then you can keep it more general and just react to a few things from the media you’re consuming while also talking about your day. It’ll give you an anchor to build the rest of your video around, even if it’s not all you talk about.

By commenting on what you’re watching/reading you have a better chance of capitalizing on a trending topic people are searching for. You could also find yourself an audience by becoming involved in fan communities.

Snapshots of Your Day

Casey Neistat is the master of this. He is always ready with a camera on hand so that, when something interesting happens, he can capture it and build his daily vlog around it.

Carrying a camera around like Casey may or may not suit your lifestyle, but you can still pick out one story from your day to tell. It doesn’t have to be a major event, and you shouldn’t worry that it won’t be interesting to other people. It’s your personality they’re tuning in for, so even if you’re just talking about a funny thing your cat did it will keep your audience interested because a) it’s you talking about it and b) it gives them a bit of insight into your life.

Whatever You Need to Get Out

Flula is frequently puzzled by English expressions, like ‘Party Pooper’, and needs to get his confusion off his chest at odd hours of the day.

Ranting about people you know can get messy when people from your offline life see it, so maybe avoid that. However, if you’re angry about something in general – or really happy about something – then whatever it is you’re feeling strongly about is probably the thing you should be vlogging about.

It does not matter what it is that is making you have this strong reaction (unless, again, it’s an actual person who might see your video and cause problems for you). If you’re mad about a real injustice in the world then that’s a great thing to talk about – you might even raise some awareness for the issue – but you can also rant about your favorite flavor of yogurt being cut and that’ll be engaging to viewers too.

Alternatively: you could do a vlog about how happy you are to have gotten engaged or a vlog about how happy you are that it was sunny today, and your enthusiasm will carry your audience through either video with you.

What did you learn today?

Fun fact: The original lyrics Paul McCartney imagined for ‘Yesterday’ were ‘Scrambled eggs, oh my baby how I love your legs’.

You learn something new every day, right? Why not share that factoid with your viewers. Here a few facts to get you started:

Whales evolved from a land-based animal called a pakicetus.

The hagfish hunt by swimming into the mouth of a larger fish and eating it from the inside.

Crows live in family units, visit their aging parents, and have funerals for dead crows.

The puya chilensis is a plant that ‘eats’ sheep (sheep get stuck to it, starve, and end up as fertilizer).

Sea monkeys can survive in space.

EVERYTHING

You could also just flick the camera on and tell the full story of your day like you’d do in a traditional daily blog. What did you have for breakfast, how was school/work, did you talk to any friends, how was the weather – anything and everything. Generally, these videos can run a bit long and don’t have a lot of snappy editing. They’re faster to make, which is good if you’re doing them every day, but the unpolished nature of them won’t appeal to everyone. It will be exactly what appeals to some people, though.

Customize Your Vlog Stories with Powerful Video Editor

We’ve got a new eBook out!

It’s got strategies that have worked for other YouTubers, boiled down to simple action steps.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Every genre on YouTube has its own unique challenges, but daily vlogging is probably the hardest thing you could take on. Firstly because it means you have to do all the work of shooting and editing every day and secondly because it means you need to have something to talk about every single day. Even vlogging once or twice a week is tough.

How do you know what you should talk about in your vlog ? Some people are so comfortable in front of the camera they can just turn it on and start talking about whatever’s on their mind, but they’re in the minority.

Before starting your daily vlogging, you have to figure out one important thing ahead of time.

Do you have a niche?

You should have a niche. In a genre as broad as vlogging it is important to have some kind of hook that sets you apart from other vloggers. This can be an interest that you have, an industry you work in, or even a field of study you’re involved in at school. If you’re into technology, for example, you’ll always have a wealth of subjects to vlog about because all you’ll have to do is look at the day’s tech news and make a video reporting and commenting on it.

The other reason it’s good to have a niche is that you’ll be able to use keywords related to that niche in your video titles and tags. It’s hard to make it with a vlogging channel because nobody is searching for your content unless you are covering a specific topic like the technology they want to hear about.

• What are you watching/reading?
• Snapshots of Your Day
• Whatever You Need to Get Out
• What did you learn today?

Here are 4 things to talk about in your daily vlog:

What are you watching/reading?

If you’re really into a book or tv show, or if you saw a movie recently, then those are all good things to talk about (warn people if you’re going to spoil anything!). You do recaps, reviews, or just share a few thoughts you had. If you’re worried about alienating people who don’t watch/read the same stuff as you then you can keep it more general and just react to a few things from the media you’re consuming while also talking about your day. It’ll give you an anchor to build the rest of your video around, even if it’s not all you talk about.

By commenting on what you’re watching/reading you have a better chance of capitalizing on a trending topic people are searching for. You could also find yourself an audience by becoming involved in fan communities.

Snapshots of Your Day

Casey Neistat is the master of this. He is always ready with a camera on hand so that, when something interesting happens, he can capture it and build his daily vlog around it.

Carrying a camera around like Casey may or may not suit your lifestyle, but you can still pick out one story from your day to tell. It doesn’t have to be a major event, and you shouldn’t worry that it won’t be interesting to other people. It’s your personality they’re tuning in for, so even if you’re just talking about a funny thing your cat did it will keep your audience interested because a) it’s you talking about it and b) it gives them a bit of insight into your life.

Whatever You Need to Get Out

Flula is frequently puzzled by English expressions, like ‘Party Pooper’, and needs to get his confusion off his chest at odd hours of the day.

Ranting about people you know can get messy when people from your offline life see it, so maybe avoid that. However, if you’re angry about something in general – or really happy about something – then whatever it is you’re feeling strongly about is probably the thing you should be vlogging about.

It does not matter what it is that is making you have this strong reaction (unless, again, it’s an actual person who might see your video and cause problems for you). If you’re mad about a real injustice in the world then that’s a great thing to talk about – you might even raise some awareness for the issue – but you can also rant about your favorite flavor of yogurt being cut and that’ll be engaging to viewers too.

Alternatively: you could do a vlog about how happy you are to have gotten engaged or a vlog about how happy you are that it was sunny today, and your enthusiasm will carry your audience through either video with you.

What did you learn today?

Fun fact: The original lyrics Paul McCartney imagined for ‘Yesterday’ were ‘Scrambled eggs, oh my baby how I love your legs’.

You learn something new every day, right? Why not share that factoid with your viewers. Here a few facts to get you started:

Whales evolved from a land-based animal called a pakicetus.

The hagfish hunt by swimming into the mouth of a larger fish and eating it from the inside.

Crows live in family units, visit their aging parents, and have funerals for dead crows.

The puya chilensis is a plant that ‘eats’ sheep (sheep get stuck to it, starve, and end up as fertilizer).

Sea monkeys can survive in space.

EVERYTHING

You could also just flick the camera on and tell the full story of your day like you’d do in a traditional daily blog. What did you have for breakfast, how was school/work, did you talk to any friends, how was the weather – anything and everything. Generally, these videos can run a bit long and don’t have a lot of snappy editing. They’re faster to make, which is good if you’re doing them every day, but the unpolished nature of them won’t appeal to everyone. It will be exactly what appeals to some people, though.

Customize Your Vlog Stories with Powerful Video Editor

We’ve got a new eBook out!

It’s got strategies that have worked for other YouTubers, boiled down to simple action steps.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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