Step-by-Step: Setting Up Unique YouTube Shorts Thumbnails

YouTube is one of the most popular social media platforms getting popular with new features day by day. We all are aware that recently YouTube has come up with a concept of YouTube shorts which is a short form of a video to create short, catchy content to deliver an amazing experience. One of the factors to increase your views is to improve your video thumbnails. YouTube shorts thumbnail plays a huge role in creating an appeal to the audience.

Thumbnails for YouTube shorts catch the attention of potential viewers and make them click on the play button and watch your video content.

Let’s find how to create YouTube short thumbnails in an easy manner:

In this article

01 Are Thumbnails Necessary for YouTube Shorts?

02 How to Add Custom YouTube Shorts Thumbnails Effortlessly

03 Tips to Make YouTube Shorts Videos Stand Out

Part 1: Are Thumbnails Necessary for YouTube Shorts?

YouTube shorts thumbnails are small and clickable snapshots that users see whole they are surfing through videos. Thumbnails for YouTube shorts are nothing but an image that might make them click on a play button. YouTube shorts thumbnail plays a vital role as a title of a video that gives a preview of your video content.

Your YouTube shorts thumbnail does not need to be pleasing and appealing but also showcase your content in a realistic manner. Also, consider YouTube shorts thumbnail size in mind while designing the best outcome.

Are you wondering how YouTube does shorts thumbnails can be important in driving traffic? YouTube shorts thumbnail can make others watch a video with an exciting look. If you don’t create eye-catchy thumbnails for YouTube shorts then people would not find any urge in clicking on a play button.

However good your content is but if you are not presenting it in the right manner to your viewers then it would not create any sense. So creating attractive thumbnails for YouTube shorts with high-quality graphics would impact in a greater manner to gain maximum views.

Part 2: How to Add Custom YouTube Shorts Thumbnails Effortlessly

Once you are done creating with customized YouTube shorts thumbnail, uploading YouTube shorts thumbnail is similar to adding a regular video on YouTube shorts.

Here below is a step by step guide for you:

Step 1: At first, you need to open the YouTube app and create a Short.

Step 2: Then after Upload the Short to YouTube.

Step 3: Now go to a desktop computer and open your channel’s YouTube Studio.

Step 4: Then click Content on the left navigation menu.

Step 5: Find the YouTube Short you just uploaded. Then tap on the pencil icon and edit a video as per your preference.

Step 6: At last, scroll down to the thumbnail section. Then you would find an option to custom thumbnail.

Part 3: Tips to Make YouTube Shorts Videos Stand Out

YouTube shorts videos are nothing different from a normal video which we upload on a platform. There are many things that are very important to keep in mind while creating YouTube shorts. Also, it plays a vital role in making a video stand out in front of viewers.

1. Compelling Title

Along with the YouTube shorts, one such thing which plays a major role in attracting viewers is a title. We all are aware that Title says it all and a YouTube short would get noticed surely with a compelling and impulsive title. Also, it would give the viewers a summary of what they can expect from the clip.

2. Detailed Description

Your YouTube Shorts description needs to be simple, specific to the point and should reflect your theme of the content. Herewith detailed description viewers could decide whether a YouTube short is helpful to them or not.

3. Tags

Also, make sure that you are adding relevant tags along with your YouTube shorts video. You can add ‘#Shorts’ in a description just to tell that video clip is created for YouTube shorts. Also, you can add tags based on the genre and/or theme of the short videos to help viewers to the context.

4. Attractive Thumbnail

YouTube shorts thumbnail plays a vital role in attracting viewers and getting more hits on the videos. It helps in catching the eye of viewers at a first glance only. So that make sure to create a thumbnail of your short videos as attractive as you possibly can.

5. Pick the Right Video Editor

Creating YouTube shorts would not only cover great content but also focus on picking the right video editor . Thus here picking a video editor such as Wondershare Filmora would be an ideal choice for you. As it offers rich video editing tools and high filters to create an outstanding appeal for your video.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

Conclusion

Thus YouTube shorts thumbnails are a very important part of your page optimization. Choosing the right YouTube shorts video thumbnail size would make you help grow your YouTube shorts in an easy manner. We have also talked about the importance of creating a YouTube shorts thumbnail to drive more attention to your videos.

02 How to Add Custom YouTube Shorts Thumbnails Effortlessly

03 Tips to Make YouTube Shorts Videos Stand Out

Part 1: Are Thumbnails Necessary for YouTube Shorts?

YouTube shorts thumbnails are small and clickable snapshots that users see whole they are surfing through videos. Thumbnails for YouTube shorts are nothing but an image that might make them click on a play button. YouTube shorts thumbnail plays a vital role as a title of a video that gives a preview of your video content.

Your YouTube shorts thumbnail does not need to be pleasing and appealing but also showcase your content in a realistic manner. Also, consider YouTube shorts thumbnail size in mind while designing the best outcome.

Are you wondering how YouTube does shorts thumbnails can be important in driving traffic? YouTube shorts thumbnail can make others watch a video with an exciting look. If you don’t create eye-catchy thumbnails for YouTube shorts then people would not find any urge in clicking on a play button.

However good your content is but if you are not presenting it in the right manner to your viewers then it would not create any sense. So creating attractive thumbnails for YouTube shorts with high-quality graphics would impact in a greater manner to gain maximum views.

Part 2: How to Add Custom YouTube Shorts Thumbnails Effortlessly

Once you are done creating with customized YouTube shorts thumbnail, uploading YouTube shorts thumbnail is similar to adding a regular video on YouTube shorts.

Here below is a step by step guide for you:

Step 1: At first, you need to open the YouTube app and create a Short.

Step 2: Then after Upload the Short to YouTube.

Step 3: Now go to a desktop computer and open your channel’s YouTube Studio.

Step 4: Then click Content on the left navigation menu.

Step 5: Find the YouTube Short you just uploaded. Then tap on the pencil icon and edit a video as per your preference.

Step 6: At last, scroll down to the thumbnail section. Then you would find an option to custom thumbnail.

Part 3: Tips to Make YouTube Shorts Videos Stand Out

YouTube shorts videos are nothing different from a normal video which we upload on a platform. There are many things that are very important to keep in mind while creating YouTube shorts. Also, it plays a vital role in making a video stand out in front of viewers.

1. Compelling Title

Along with the YouTube shorts, one such thing which plays a major role in attracting viewers is a title. We all are aware that Title says it all and a YouTube short would get noticed surely with a compelling and impulsive title. Also, it would give the viewers a summary of what they can expect from the clip.

2. Detailed Description

Your YouTube Shorts description needs to be simple, specific to the point and should reflect your theme of the content. Herewith detailed description viewers could decide whether a YouTube short is helpful to them or not.

3. Tags

Also, make sure that you are adding relevant tags along with your YouTube shorts video. You can add ‘#Shorts’ in a description just to tell that video clip is created for YouTube shorts. Also, you can add tags based on the genre and/or theme of the short videos to help viewers to the context.

4. Attractive Thumbnail

YouTube shorts thumbnail plays a vital role in attracting viewers and getting more hits on the videos. It helps in catching the eye of viewers at a first glance only. So that make sure to create a thumbnail of your short videos as attractive as you possibly can.

5. Pick the Right Video Editor

Creating YouTube shorts would not only cover great content but also focus on picking the right video editor . Thus here picking a video editor such as Wondershare Filmora would be an ideal choice for you. As it offers rich video editing tools and high filters to create an outstanding appeal for your video.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

Conclusion

Thus YouTube shorts thumbnails are a very important part of your page optimization. Choosing the right YouTube shorts video thumbnail size would make you help grow your YouTube shorts in an easy manner. We have also talked about the importance of creating a YouTube shorts thumbnail to drive more attention to your videos.

02 How to Add Custom YouTube Shorts Thumbnails Effortlessly

03 Tips to Make YouTube Shorts Videos Stand Out

Part 1: Are Thumbnails Necessary for YouTube Shorts?

YouTube shorts thumbnails are small and clickable snapshots that users see whole they are surfing through videos. Thumbnails for YouTube shorts are nothing but an image that might make them click on a play button. YouTube shorts thumbnail plays a vital role as a title of a video that gives a preview of your video content.

Your YouTube shorts thumbnail does not need to be pleasing and appealing but also showcase your content in a realistic manner. Also, consider YouTube shorts thumbnail size in mind while designing the best outcome.

Are you wondering how YouTube does shorts thumbnails can be important in driving traffic? YouTube shorts thumbnail can make others watch a video with an exciting look. If you don’t create eye-catchy thumbnails for YouTube shorts then people would not find any urge in clicking on a play button.

However good your content is but if you are not presenting it in the right manner to your viewers then it would not create any sense. So creating attractive thumbnails for YouTube shorts with high-quality graphics would impact in a greater manner to gain maximum views.

Part 2: How to Add Custom YouTube Shorts Thumbnails Effortlessly

Once you are done creating with customized YouTube shorts thumbnail, uploading YouTube shorts thumbnail is similar to adding a regular video on YouTube shorts.

Here below is a step by step guide for you:

Step 1: At first, you need to open the YouTube app and create a Short.

Step 2: Then after Upload the Short to YouTube.

Step 3: Now go to a desktop computer and open your channel’s YouTube Studio.

Step 4: Then click Content on the left navigation menu.

Step 5: Find the YouTube Short you just uploaded. Then tap on the pencil icon and edit a video as per your preference.

Step 6: At last, scroll down to the thumbnail section. Then you would find an option to custom thumbnail.

Part 3: Tips to Make YouTube Shorts Videos Stand Out

YouTube shorts videos are nothing different from a normal video which we upload on a platform. There are many things that are very important to keep in mind while creating YouTube shorts. Also, it plays a vital role in making a video stand out in front of viewers.

1. Compelling Title

Along with the YouTube shorts, one such thing which plays a major role in attracting viewers is a title. We all are aware that Title says it all and a YouTube short would get noticed surely with a compelling and impulsive title. Also, it would give the viewers a summary of what they can expect from the clip.

2. Detailed Description

Your YouTube Shorts description needs to be simple, specific to the point and should reflect your theme of the content. Herewith detailed description viewers could decide whether a YouTube short is helpful to them or not.

3. Tags

Also, make sure that you are adding relevant tags along with your YouTube shorts video. You can add ‘#Shorts’ in a description just to tell that video clip is created for YouTube shorts. Also, you can add tags based on the genre and/or theme of the short videos to help viewers to the context.

4. Attractive Thumbnail

YouTube shorts thumbnail plays a vital role in attracting viewers and getting more hits on the videos. It helps in catching the eye of viewers at a first glance only. So that make sure to create a thumbnail of your short videos as attractive as you possibly can.

5. Pick the Right Video Editor

Creating YouTube shorts would not only cover great content but also focus on picking the right video editor . Thus here picking a video editor such as Wondershare Filmora would be an ideal choice for you. As it offers rich video editing tools and high filters to create an outstanding appeal for your video.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

Conclusion

Thus YouTube shorts thumbnails are a very important part of your page optimization. Choosing the right YouTube shorts video thumbnail size would make you help grow your YouTube shorts in an easy manner. We have also talked about the importance of creating a YouTube shorts thumbnail to drive more attention to your videos.

02 How to Add Custom YouTube Shorts Thumbnails Effortlessly

03 Tips to Make YouTube Shorts Videos Stand Out

Part 1: Are Thumbnails Necessary for YouTube Shorts?

YouTube shorts thumbnails are small and clickable snapshots that users see whole they are surfing through videos. Thumbnails for YouTube shorts are nothing but an image that might make them click on a play button. YouTube shorts thumbnail plays a vital role as a title of a video that gives a preview of your video content.

Your YouTube shorts thumbnail does not need to be pleasing and appealing but also showcase your content in a realistic manner. Also, consider YouTube shorts thumbnail size in mind while designing the best outcome.

Are you wondering how YouTube does shorts thumbnails can be important in driving traffic? YouTube shorts thumbnail can make others watch a video with an exciting look. If you don’t create eye-catchy thumbnails for YouTube shorts then people would not find any urge in clicking on a play button.

However good your content is but if you are not presenting it in the right manner to your viewers then it would not create any sense. So creating attractive thumbnails for YouTube shorts with high-quality graphics would impact in a greater manner to gain maximum views.

Part 2: How to Add Custom YouTube Shorts Thumbnails Effortlessly

Once you are done creating with customized YouTube shorts thumbnail, uploading YouTube shorts thumbnail is similar to adding a regular video on YouTube shorts.

Here below is a step by step guide for you:

Step 1: At first, you need to open the YouTube app and create a Short.

Step 2: Then after Upload the Short to YouTube.

Step 3: Now go to a desktop computer and open your channel’s YouTube Studio.

Step 4: Then click Content on the left navigation menu.

Step 5: Find the YouTube Short you just uploaded. Then tap on the pencil icon and edit a video as per your preference.

Step 6: At last, scroll down to the thumbnail section. Then you would find an option to custom thumbnail.

Part 3: Tips to Make YouTube Shorts Videos Stand Out

YouTube shorts videos are nothing different from a normal video which we upload on a platform. There are many things that are very important to keep in mind while creating YouTube shorts. Also, it plays a vital role in making a video stand out in front of viewers.

1. Compelling Title

Along with the YouTube shorts, one such thing which plays a major role in attracting viewers is a title. We all are aware that Title says it all and a YouTube short would get noticed surely with a compelling and impulsive title. Also, it would give the viewers a summary of what they can expect from the clip.

2. Detailed Description

Your YouTube Shorts description needs to be simple, specific to the point and should reflect your theme of the content. Herewith detailed description viewers could decide whether a YouTube short is helpful to them or not.

3. Tags

Also, make sure that you are adding relevant tags along with your YouTube shorts video. You can add ‘#Shorts’ in a description just to tell that video clip is created for YouTube shorts. Also, you can add tags based on the genre and/or theme of the short videos to help viewers to the context.

4. Attractive Thumbnail

YouTube shorts thumbnail plays a vital role in attracting viewers and getting more hits on the videos. It helps in catching the eye of viewers at a first glance only. So that make sure to create a thumbnail of your short videos as attractive as you possibly can.

5. Pick the Right Video Editor

Creating YouTube shorts would not only cover great content but also focus on picking the right video editor . Thus here picking a video editor such as Wondershare Filmora would be an ideal choice for you. As it offers rich video editing tools and high filters to create an outstanding appeal for your video.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

Conclusion

Thus YouTube shorts thumbnails are a very important part of your page optimization. Choosing the right YouTube shorts video thumbnail size would make you help grow your YouTube shorts in an easy manner. We have also talked about the importance of creating a YouTube shorts thumbnail to drive more attention to your videos.

The Essentials of Choosing Between an Independent or Major Company Status on YouTube

Join YouTube MCN or Not: ULTIMATE Guide

Richard Bennett

Mar 27, 2024• Proven solutions

Growing the subscriber base and improve the revenues faster is always a priority for budding YouTube channels. On the lookout for the fast and quickest way for plunging most of them might opt for MCN (multi-channel network).

This is a technical term involving the collaboration between different YouTube channel owners. Before delving deeper into MCN YouTube, you need to have a second opinion about everything related to MCN.

• Part1: What is YouTube MCN (multi-channel network)
• Part2: What can I get from joining MCN YouTube network
• Part3: Cons of joining MCN YouTube network

Part 1: What is YouTube MCN (multi-channel network)

If you are curious to learn more about what exactly MCN in YouTube is all about, then here it is. Sometimes multiple YouTube channels collaborate to form a network and they rigorously work together to gain more exposure and revenues.

They share various tools and assist each other in channel management and charge a specific percentage of the revenue generated out of the partner channels. They promote each other through the network and split the generated revenue.

In most cases it is a win-win deal for both the YouTube channels, as their popularity and reach is enhanced due to the network. The ultimate goal of these MCNs is to grow the audience base, enhance earnings and support/assist each other to flourish together.

Part 2: What can I get from joining MCN YouTube network?

The offerings from MCN YouTube are aplenty. When everything is managed properly, the profits increase and you get better exposure beyond your usual audience. But, care must be taken while choosing the network you want to join and collaborate with. Here are the things that you can expect from a successful MCN collaboration.

1. Broad market

Growing from the scratch and reaching a wide audience in YouTube is usually tough as it involves lots of effort and time. Content distribution is the key to get more publicity among the potential consumers. Forums, social media, and websites are different ways for content sharing but it is a rough path when travelled alone. With MCN YouTube, you will get a dedicated team to help you out in this regard.

Your business will stand out when your personal branding is strong enough. With YouTube MCN you can easily build your brand and market the content to a larger viewer base.

2. Digital rights protection

The functioning of a YouTube MCN is not only restricted to revenue generation or brand promotion. They also take care of your channel, when you face copyright strikes that otherwise results in losing money and other advanced YouTube features. The MCN handles the copyright management issues, while you concentrate on creating engaging and valuable content.

3. Collaborations with other YouTubers

These MCNs allow you to collaborate with other YouTube channels and enhance your business exposure. In such a case you getter better foothold in the YouTube network, as other YouTubers in your network share the videos within the community and allow it to get more views. When such a larger audience is consuming your content, there are higher chances of getting the best out of MCN.

4. Better video production facilities

When you are a beginner, you mostly run with a limited resource in terms of budget and equipment. These MCNs ensure that you get the tools and technology like studio equipment to create and edit videos. Top-notch post-production tools are also available with them to boost your channel’s videos.

Part 3: Cons of joining MCN YouTube network

You should never ignore the downside of every step you take while grooming your YouTube channel to touch the heights of success. Here are few of the prominent drawbacks of joining any MCN YouTube network.

1. Split revenue

Although, YouTube clearly doesn’t mention the revenue you will generate from your YouTube channel under the YouTube partner agreement. Your channel and YouTube respectively share 55/45 revenue. When you take help from your MCN the 55% earnings will further deteriorate after paying a percentage of your AdSense revenue to them.

2. Outcome is not always exciting

If you are thinking that the viewership will jump up multi-fold after involving a MCN, then you need to hold on and rethink. It is not guaranteed that a MCN will always end up giving you more view and subscribers to your channel, though it happens with some people.

Go through what you will be gaining from the YouTube MCN in terms of promoting your videos, promotional offers and increasing the subscriber as well as boosting your channel’s exposure.

Any MCN won’t guarantee you for achieving a specific number of subscribers or views if you join them. It’s important to work out what is important for us and for what reasons you are teaming up with that MCN.

In case there is no ROI for you with a YouTube MCN then it’s better to be on your own and try hard to enhance the reach and revenue. Without an ROI, it is futile to sacrifice your earnings in vain.

The bottom line

If you are asking us that you should join a YouTube MCN, then we would recommend you that the decision lies with you. As a YouTube channel owner and content creator, you have a certain goal to achieve.

So, it’s you who needs to figure out the important steps to be taken for attaining all the short and long term goals. Weigh your options and then opt for MCNs, if their assistance and service are close to meeting your expectations with your YouTube channel.

To decide whether to go for a YouTube network partnership or not, first check what percentage of your revenue they will be charging. It’s a key constraint for deciding about the viability of the partnership. If after calculating the proposed revenue sharing you have substantial profits, then going with the MCN is worth it.

The next point is the term of the contract. Never go for contracts that stretch for a longer duration. Put more stress on the legal contracts with the help of a professional lawyer. You need to be very careful about rights, termination of contracts and the likes. Though, we won’t be elaborately explaining the legal decisions involved in officially joining any YouTube network.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Growing the subscriber base and improve the revenues faster is always a priority for budding YouTube channels. On the lookout for the fast and quickest way for plunging most of them might opt for MCN (multi-channel network).

This is a technical term involving the collaboration between different YouTube channel owners. Before delving deeper into MCN YouTube, you need to have a second opinion about everything related to MCN.

• Part1: What is YouTube MCN (multi-channel network)
• Part2: What can I get from joining MCN YouTube network
• Part3: Cons of joining MCN YouTube network

Part 1: What is YouTube MCN (multi-channel network)

If you are curious to learn more about what exactly MCN in YouTube is all about, then here it is. Sometimes multiple YouTube channels collaborate to form a network and they rigorously work together to gain more exposure and revenues.

They share various tools and assist each other in channel management and charge a specific percentage of the revenue generated out of the partner channels. They promote each other through the network and split the generated revenue.

In most cases it is a win-win deal for both the YouTube channels, as their popularity and reach is enhanced due to the network. The ultimate goal of these MCNs is to grow the audience base, enhance earnings and support/assist each other to flourish together.

Part 2: What can I get from joining MCN YouTube network?

The offerings from MCN YouTube are aplenty. When everything is managed properly, the profits increase and you get better exposure beyond your usual audience. But, care must be taken while choosing the network you want to join and collaborate with. Here are the things that you can expect from a successful MCN collaboration.

1. Broad market

Growing from the scratch and reaching a wide audience in YouTube is usually tough as it involves lots of effort and time. Content distribution is the key to get more publicity among the potential consumers. Forums, social media, and websites are different ways for content sharing but it is a rough path when travelled alone. With MCN YouTube, you will get a dedicated team to help you out in this regard.

Your business will stand out when your personal branding is strong enough. With YouTube MCN you can easily build your brand and market the content to a larger viewer base.

2. Digital rights protection

The functioning of a YouTube MCN is not only restricted to revenue generation or brand promotion. They also take care of your channel, when you face copyright strikes that otherwise results in losing money and other advanced YouTube features. The MCN handles the copyright management issues, while you concentrate on creating engaging and valuable content.

3. Collaborations with other YouTubers

These MCNs allow you to collaborate with other YouTube channels and enhance your business exposure. In such a case you getter better foothold in the YouTube network, as other YouTubers in your network share the videos within the community and allow it to get more views. When such a larger audience is consuming your content, there are higher chances of getting the best out of MCN.

4. Better video production facilities

When you are a beginner, you mostly run with a limited resource in terms of budget and equipment. These MCNs ensure that you get the tools and technology like studio equipment to create and edit videos. Top-notch post-production tools are also available with them to boost your channel’s videos.

Part 3: Cons of joining MCN YouTube network

You should never ignore the downside of every step you take while grooming your YouTube channel to touch the heights of success. Here are few of the prominent drawbacks of joining any MCN YouTube network.

1. Split revenue

Although, YouTube clearly doesn’t mention the revenue you will generate from your YouTube channel under the YouTube partner agreement. Your channel and YouTube respectively share 55/45 revenue. When you take help from your MCN the 55% earnings will further deteriorate after paying a percentage of your AdSense revenue to them.

2. Outcome is not always exciting

If you are thinking that the viewership will jump up multi-fold after involving a MCN, then you need to hold on and rethink. It is not guaranteed that a MCN will always end up giving you more view and subscribers to your channel, though it happens with some people.

Go through what you will be gaining from the YouTube MCN in terms of promoting your videos, promotional offers and increasing the subscriber as well as boosting your channel’s exposure.

Any MCN won’t guarantee you for achieving a specific number of subscribers or views if you join them. It’s important to work out what is important for us and for what reasons you are teaming up with that MCN.

In case there is no ROI for you with a YouTube MCN then it’s better to be on your own and try hard to enhance the reach and revenue. Without an ROI, it is futile to sacrifice your earnings in vain.

The bottom line

If you are asking us that you should join a YouTube MCN, then we would recommend you that the decision lies with you. As a YouTube channel owner and content creator, you have a certain goal to achieve.

So, it’s you who needs to figure out the important steps to be taken for attaining all the short and long term goals. Weigh your options and then opt for MCNs, if their assistance and service are close to meeting your expectations with your YouTube channel.

To decide whether to go for a YouTube network partnership or not, first check what percentage of your revenue they will be charging. It’s a key constraint for deciding about the viability of the partnership. If after calculating the proposed revenue sharing you have substantial profits, then going with the MCN is worth it.

The next point is the term of the contract. Never go for contracts that stretch for a longer duration. Put more stress on the legal contracts with the help of a professional lawyer. You need to be very careful about rights, termination of contracts and the likes. Though, we won’t be elaborately explaining the legal decisions involved in officially joining any YouTube network.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Growing the subscriber base and improve the revenues faster is always a priority for budding YouTube channels. On the lookout for the fast and quickest way for plunging most of them might opt for MCN (multi-channel network).

This is a technical term involving the collaboration between different YouTube channel owners. Before delving deeper into MCN YouTube, you need to have a second opinion about everything related to MCN.

• Part1: What is YouTube MCN (multi-channel network)
• Part2: What can I get from joining MCN YouTube network
• Part3: Cons of joining MCN YouTube network

Part 1: What is YouTube MCN (multi-channel network)

If you are curious to learn more about what exactly MCN in YouTube is all about, then here it is. Sometimes multiple YouTube channels collaborate to form a network and they rigorously work together to gain more exposure and revenues.

They share various tools and assist each other in channel management and charge a specific percentage of the revenue generated out of the partner channels. They promote each other through the network and split the generated revenue.

In most cases it is a win-win deal for both the YouTube channels, as their popularity and reach is enhanced due to the network. The ultimate goal of these MCNs is to grow the audience base, enhance earnings and support/assist each other to flourish together.

Part 2: What can I get from joining MCN YouTube network?

The offerings from MCN YouTube are aplenty. When everything is managed properly, the profits increase and you get better exposure beyond your usual audience. But, care must be taken while choosing the network you want to join and collaborate with. Here are the things that you can expect from a successful MCN collaboration.

1. Broad market

Growing from the scratch and reaching a wide audience in YouTube is usually tough as it involves lots of effort and time. Content distribution is the key to get more publicity among the potential consumers. Forums, social media, and websites are different ways for content sharing but it is a rough path when travelled alone. With MCN YouTube, you will get a dedicated team to help you out in this regard.

Your business will stand out when your personal branding is strong enough. With YouTube MCN you can easily build your brand and market the content to a larger viewer base.

2. Digital rights protection

The functioning of a YouTube MCN is not only restricted to revenue generation or brand promotion. They also take care of your channel, when you face copyright strikes that otherwise results in losing money and other advanced YouTube features. The MCN handles the copyright management issues, while you concentrate on creating engaging and valuable content.

3. Collaborations with other YouTubers

These MCNs allow you to collaborate with other YouTube channels and enhance your business exposure. In such a case you getter better foothold in the YouTube network, as other YouTubers in your network share the videos within the community and allow it to get more views. When such a larger audience is consuming your content, there are higher chances of getting the best out of MCN.

4. Better video production facilities

When you are a beginner, you mostly run with a limited resource in terms of budget and equipment. These MCNs ensure that you get the tools and technology like studio equipment to create and edit videos. Top-notch post-production tools are also available with them to boost your channel’s videos.

Part 3: Cons of joining MCN YouTube network

You should never ignore the downside of every step you take while grooming your YouTube channel to touch the heights of success. Here are few of the prominent drawbacks of joining any MCN YouTube network.

1. Split revenue

Although, YouTube clearly doesn’t mention the revenue you will generate from your YouTube channel under the YouTube partner agreement. Your channel and YouTube respectively share 55/45 revenue. When you take help from your MCN the 55% earnings will further deteriorate after paying a percentage of your AdSense revenue to them.

2. Outcome is not always exciting

If you are thinking that the viewership will jump up multi-fold after involving a MCN, then you need to hold on and rethink. It is not guaranteed that a MCN will always end up giving you more view and subscribers to your channel, though it happens with some people.

Go through what you will be gaining from the YouTube MCN in terms of promoting your videos, promotional offers and increasing the subscriber as well as boosting your channel’s exposure.

Any MCN won’t guarantee you for achieving a specific number of subscribers or views if you join them. It’s important to work out what is important for us and for what reasons you are teaming up with that MCN.

In case there is no ROI for you with a YouTube MCN then it’s better to be on your own and try hard to enhance the reach and revenue. Without an ROI, it is futile to sacrifice your earnings in vain.

The bottom line

If you are asking us that you should join a YouTube MCN, then we would recommend you that the decision lies with you. As a YouTube channel owner and content creator, you have a certain goal to achieve.

So, it’s you who needs to figure out the important steps to be taken for attaining all the short and long term goals. Weigh your options and then opt for MCNs, if their assistance and service are close to meeting your expectations with your YouTube channel.

To decide whether to go for a YouTube network partnership or not, first check what percentage of your revenue they will be charging. It’s a key constraint for deciding about the viability of the partnership. If after calculating the proposed revenue sharing you have substantial profits, then going with the MCN is worth it.

The next point is the term of the contract. Never go for contracts that stretch for a longer duration. Put more stress on the legal contracts with the help of a professional lawyer. You need to be very careful about rights, termination of contracts and the likes. Though, we won’t be elaborately explaining the legal decisions involved in officially joining any YouTube network.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Growing the subscriber base and improve the revenues faster is always a priority for budding YouTube channels. On the lookout for the fast and quickest way for plunging most of them might opt for MCN (multi-channel network).

This is a technical term involving the collaboration between different YouTube channel owners. Before delving deeper into MCN YouTube, you need to have a second opinion about everything related to MCN.

• Part1: What is YouTube MCN (multi-channel network)
• Part2: What can I get from joining MCN YouTube network
• Part3: Cons of joining MCN YouTube network

Part 1: What is YouTube MCN (multi-channel network)

If you are curious to learn more about what exactly MCN in YouTube is all about, then here it is. Sometimes multiple YouTube channels collaborate to form a network and they rigorously work together to gain more exposure and revenues.

They share various tools and assist each other in channel management and charge a specific percentage of the revenue generated out of the partner channels. They promote each other through the network and split the generated revenue.

In most cases it is a win-win deal for both the YouTube channels, as their popularity and reach is enhanced due to the network. The ultimate goal of these MCNs is to grow the audience base, enhance earnings and support/assist each other to flourish together.

Part 2: What can I get from joining MCN YouTube network?

The offerings from MCN YouTube are aplenty. When everything is managed properly, the profits increase and you get better exposure beyond your usual audience. But, care must be taken while choosing the network you want to join and collaborate with. Here are the things that you can expect from a successful MCN collaboration.

1. Broad market

Growing from the scratch and reaching a wide audience in YouTube is usually tough as it involves lots of effort and time. Content distribution is the key to get more publicity among the potential consumers. Forums, social media, and websites are different ways for content sharing but it is a rough path when travelled alone. With MCN YouTube, you will get a dedicated team to help you out in this regard.

Your business will stand out when your personal branding is strong enough. With YouTube MCN you can easily build your brand and market the content to a larger viewer base.

2. Digital rights protection

The functioning of a YouTube MCN is not only restricted to revenue generation or brand promotion. They also take care of your channel, when you face copyright strikes that otherwise results in losing money and other advanced YouTube features. The MCN handles the copyright management issues, while you concentrate on creating engaging and valuable content.

3. Collaborations with other YouTubers

These MCNs allow you to collaborate with other YouTube channels and enhance your business exposure. In such a case you getter better foothold in the YouTube network, as other YouTubers in your network share the videos within the community and allow it to get more views. When such a larger audience is consuming your content, there are higher chances of getting the best out of MCN.

4. Better video production facilities

When you are a beginner, you mostly run with a limited resource in terms of budget and equipment. These MCNs ensure that you get the tools and technology like studio equipment to create and edit videos. Top-notch post-production tools are also available with them to boost your channel’s videos.

Part 3: Cons of joining MCN YouTube network

You should never ignore the downside of every step you take while grooming your YouTube channel to touch the heights of success. Here are few of the prominent drawbacks of joining any MCN YouTube network.

1. Split revenue

Although, YouTube clearly doesn’t mention the revenue you will generate from your YouTube channel under the YouTube partner agreement. Your channel and YouTube respectively share 55/45 revenue. When you take help from your MCN the 55% earnings will further deteriorate after paying a percentage of your AdSense revenue to them.

2. Outcome is not always exciting

If you are thinking that the viewership will jump up multi-fold after involving a MCN, then you need to hold on and rethink. It is not guaranteed that a MCN will always end up giving you more view and subscribers to your channel, though it happens with some people.

Go through what you will be gaining from the YouTube MCN in terms of promoting your videos, promotional offers and increasing the subscriber as well as boosting your channel’s exposure.

Any MCN won’t guarantee you for achieving a specific number of subscribers or views if you join them. It’s important to work out what is important for us and for what reasons you are teaming up with that MCN.

In case there is no ROI for you with a YouTube MCN then it’s better to be on your own and try hard to enhance the reach and revenue. Without an ROI, it is futile to sacrifice your earnings in vain.

The bottom line

If you are asking us that you should join a YouTube MCN, then we would recommend you that the decision lies with you. As a YouTube channel owner and content creator, you have a certain goal to achieve.

So, it’s you who needs to figure out the important steps to be taken for attaining all the short and long term goals. Weigh your options and then opt for MCNs, if their assistance and service are close to meeting your expectations with your YouTube channel.

To decide whether to go for a YouTube network partnership or not, first check what percentage of your revenue they will be charging. It’s a key constraint for deciding about the viability of the partnership. If after calculating the proposed revenue sharing you have substantial profits, then going with the MCN is worth it.

The next point is the term of the contract. Never go for contracts that stretch for a longer duration. Put more stress on the legal contracts with the help of a professional lawyer. You need to be very careful about rights, termination of contracts and the likes. Though, we won’t be elaborately explaining the legal decisions involved in officially joining any YouTube network.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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