Seamless Visual Storytelling Through Advanced Chroma Techniques

The world of video-making owes much of its magic to small leaps of innovation. One of these leaps is the use of the chroma key background, which most people know by the more colloquial term—green screen.

Chroma key, also known as green screen or blue screen, is a cool hack for seamless visual storytelling, allowing content creators to replace backgrounds with any image or video they want. This technique is widely embraced in film, television, and online content, and has opened the door to limitless creative possibilities. Aside from its ability to maximize creativity, it is also cheap to employ and convenient to set up, which has made it a staple for everyone who works with visuals.

In this simple guide, we’ll delve into the fundamentals of the chroma key effect, how it is used for video making, and how to leverage that as you perfect your visual content.

YouTube Video Background Creating realistic video scenes at your will is easy to complete with Filmora green screen removal.

Create Video Backgrounds Create Video Backgrounds Learn Green Screen

How Does Chroma Key Work?

Chroma Keying is done by singling out a specific color (usually green or blue) from the foreground, removing it, and replacing it with a different background (for example, a sunset). This process typically follows a series of steps:

• Background Selection:

A solid, single-color background, often green or blue, that contrasts well with the subject must be used. The color chosen should not be present in the subject or any props in the camera field to avoid unintentional transparency.

• Color Keying:

This requires the use of specialized visual effects software to key out the chosen color. The green or blue background is designated as transparent, making everything of that color see-through. The software distinguishes between the keyed color and the subject, creating a mask for the transparent areas.

• Foreground Filming:

This involves filming the subject against the live chroma key background. During filming, the chosen background color (green or blue) won’t appear in the final result due to its transparency. The subject is captured as if separately from the isolated background.

• Post-Processing:

In post-production processing, the editor takes the keyed-out color and replaces it with the new background of their choice. This step creates the illusion that the subject is in a different setting or environment. The transparent areas become filled with the chosen background which, if done right, results in a cohesive and visually appealing composition.

Why Green?

Theoretically, the chroma key background can be any solid color. However, the most commonly used colors are studio blue and bright green, with the latter far more common.

The choice of background color depends on the specific requirements of the production and the colors present in the scenes being filmed.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Contrast

The less similar your chosen background color is to natural skin tones, the easier to isolate and replace in your footage. Bright green provides a strong contrast to most human skin tones and is less likely to be present in costumes or natural surroundings, making it easier to isolate subjects during the color separation.

Luminance

The color green emits light with greater intensity than blue, allowing for far more effective isolation by cameras during filming. This also means that blue screens demand increased lighting for proper exposure compared to green. This situation may be less than ideal if you lack powerful lighting or you don’t have the big bucks for them.

Digital Sensors

Many digital cameras and sensors are more sensitive to green wavelengths, resulting in cleaner and more accurate color keying during post-processing. Modern technology has also evolved to optimize for a green background, making it a more practical choice for the chroma key effect.

Wardrobe and Set Design

Bright green occurs less naturally in costumes and set designs than other colors, making green the optimal choice for reducing the likelihood of color spill and keying issues. However, if you know your scene will have lots of green, it is probably best to film with a blue screen, so there’s less risk of color spill and less post-production work.

Setting up Your Own Chroma Key Studio

Setting up your chroma key is convenient and straightforward, but there are some key factors to consider while setting up to ensure maximal performance.

Choosing the Right Background Color

The first step in the chroma key setup is selecting the right background color to be keyed out. This choice determines your effective color separation and ensures a smooth keying process during editing. Choosing a chroma-key background color that contrasts distinctly with the subject’s colors is essential for effective color separation. This prevents unintentional transparency, color spill, and ensures a polished final result.

Lighting Considerations

Lighting is an important part of the chroma-keying process. Bold, uniform, and consistent lighting on both the subject and the background makes it easy to delineate one from the other fully. This minimizes shadows and variations in color, creating a smooth and seamless keying process. Multiple diffuse lights from different angles are often used to illuminate the green screen evenly.

Positioning/Camera

Proper subject and camera placement are necessary to ensure an even color-keying process during post-production. To prevent shadow interference, the green screen should be smooth, tense, and without wrinkles or shadows.

High-quality cameras are essential every time, especially for chroma keying. Images with better definition are easier to key, so camera quality significantly affects the outcome. Even if your camera isn’t the best, merely shooting well can ensure a clean color-keying process during editing, resulting in professional-looking visuals.

Recording Tips for Chroma Key

• Proper Lighting

Maintaining uniform and well-defined lighting during recording is essential for a successful chroma-keying process. This consistency ensures a seamless keying process during post-production.

• Keep Distance from the Green Screen

The optimal distance between the subject and the green screen minimizes color spill and allows for natural movements. Proper distance between subject and background allows for easier isolation of the background and much smoother post-editing. A recommended starting point for the issue is around 6 to 10 feet from the background.

• Subjects and Clothing

As mentioned before, the choice of costume for Selecting appropriate clothing that doesn’t match the chroma key color prevents transparency issues. Subjects also have to be positioned in such a way that there is minimal light interference and reflection. These contribute to a flawless chroma key outcome.

3 Basic Troubleshooting Strategies

• Color Spill

Sometimes, reflected light from your green background can be cast on your subject and may remain so when the background light is keyed out. This phenomenon is known as a color spill. It is usually because of uneven lighting or shooting around reflecting surfaces. Avoiding spill can differentiate between good and lousy chroma key aftereffects.

Human hair is one area where color spill can show up unsuspectingly. Due to the translucency of hair, it is common for some unintended light to seep through. This allows some background visibility, which you do not want with a chroma key. This is especially notable with lighter hair colors like blond hair.

There are ways to account for this. Many video-editing software have features such as spill suppression and screen matte adjustments that can enhance the final footage. Specialized plugins also go a long way in ensuring minimizing spill. Addressing spill correction tackles unwanted green artifacts and ensures a clean keying process.

• Poor Lighting

Suboptimal green screen lighting can lead to inconsistencies in keying and editing, undermining your product. One way to avoid this is to light the screen and subject separately. Another tip, although expensive, is using multiple diffuse light sources and trying to maintain even lighting across every square foot of your scene. Super bright or dark spots can ruin your output, so it’s worth the extra effort if you don’t want to deal with problematic post-production.

• Poorly Refined Edges

Chroma keying should leave your videos with crisp, defined, natural-looking edges. But post-production editing can make all the difference if it doesn’t come out to your taste. Softening and refining edges make a smoother transition between the foreground object and the new background. Light adjustments to edge thickness and screen matte settings can also help enhance overall visual quality and add finesse to your work.

Conclusion

Green screen photography produces excellent results, and its ease of use makes it indispensable for videographers of all levels. In this guide, we’ve discussed chroma key technology, its role in the industry, and how to apply it to your craft to elevate visual content.

Chroma key, also known as green screen or blue screen, is a cool hack for seamless visual storytelling, allowing content creators to replace backgrounds with any image or video they want. This technique is widely embraced in film, television, and online content, and has opened the door to limitless creative possibilities. Aside from its ability to maximize creativity, it is also cheap to employ and convenient to set up, which has made it a staple for everyone who works with visuals.

In this simple guide, we’ll delve into the fundamentals of the chroma key effect, how it is used for video making, and how to leverage that as you perfect your visual content.

YouTube Video Background Creating realistic video scenes at your will is easy to complete with Filmora green screen removal.

Create Video Backgrounds Create Video Backgrounds Learn Green Screen

How Does Chroma Key Work?

Chroma Keying is done by singling out a specific color (usually green or blue) from the foreground, removing it, and replacing it with a different background (for example, a sunset). This process typically follows a series of steps:

• Background Selection:

A solid, single-color background, often green or blue, that contrasts well with the subject must be used. The color chosen should not be present in the subject or any props in the camera field to avoid unintentional transparency.

• Color Keying:

This requires the use of specialized visual effects software to key out the chosen color. The green or blue background is designated as transparent, making everything of that color see-through. The software distinguishes between the keyed color and the subject, creating a mask for the transparent areas.

• Foreground Filming:

This involves filming the subject against the live chroma key background. During filming, the chosen background color (green or blue) won’t appear in the final result due to its transparency. The subject is captured as if separately from the isolated background.

• Post-Processing:

In post-production processing, the editor takes the keyed-out color and replaces it with the new background of their choice. This step creates the illusion that the subject is in a different setting or environment. The transparent areas become filled with the chosen background which, if done right, results in a cohesive and visually appealing composition.

Why Green?

Theoretically, the chroma key background can be any solid color. However, the most commonly used colors are studio blue and bright green, with the latter far more common.

The choice of background color depends on the specific requirements of the production and the colors present in the scenes being filmed.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Contrast

The less similar your chosen background color is to natural skin tones, the easier to isolate and replace in your footage. Bright green provides a strong contrast to most human skin tones and is less likely to be present in costumes or natural surroundings, making it easier to isolate subjects during the color separation.

Luminance

The color green emits light with greater intensity than blue, allowing for far more effective isolation by cameras during filming. This also means that blue screens demand increased lighting for proper exposure compared to green. This situation may be less than ideal if you lack powerful lighting or you don’t have the big bucks for them.

Digital Sensors

Many digital cameras and sensors are more sensitive to green wavelengths, resulting in cleaner and more accurate color keying during post-processing. Modern technology has also evolved to optimize for a green background, making it a more practical choice for the chroma key effect.

Wardrobe and Set Design

Bright green occurs less naturally in costumes and set designs than other colors, making green the optimal choice for reducing the likelihood of color spill and keying issues. However, if you know your scene will have lots of green, it is probably best to film with a blue screen, so there’s less risk of color spill and less post-production work.

Setting up Your Own Chroma Key Studio

Setting up your chroma key is convenient and straightforward, but there are some key factors to consider while setting up to ensure maximal performance.

Choosing the Right Background Color

The first step in the chroma key setup is selecting the right background color to be keyed out. This choice determines your effective color separation and ensures a smooth keying process during editing. Choosing a chroma-key background color that contrasts distinctly with the subject’s colors is essential for effective color separation. This prevents unintentional transparency, color spill, and ensures a polished final result.

Lighting Considerations

Lighting is an important part of the chroma-keying process. Bold, uniform, and consistent lighting on both the subject and the background makes it easy to delineate one from the other fully. This minimizes shadows and variations in color, creating a smooth and seamless keying process. Multiple diffuse lights from different angles are often used to illuminate the green screen evenly.

Positioning/Camera

Proper subject and camera placement are necessary to ensure an even color-keying process during post-production. To prevent shadow interference, the green screen should be smooth, tense, and without wrinkles or shadows.

High-quality cameras are essential every time, especially for chroma keying. Images with better definition are easier to key, so camera quality significantly affects the outcome. Even if your camera isn’t the best, merely shooting well can ensure a clean color-keying process during editing, resulting in professional-looking visuals.

Recording Tips for Chroma Key

• Proper Lighting

Maintaining uniform and well-defined lighting during recording is essential for a successful chroma-keying process. This consistency ensures a seamless keying process during post-production.

• Keep Distance from the Green Screen

The optimal distance between the subject and the green screen minimizes color spill and allows for natural movements. Proper distance between subject and background allows for easier isolation of the background and much smoother post-editing. A recommended starting point for the issue is around 6 to 10 feet from the background.

• Subjects and Clothing

As mentioned before, the choice of costume for Selecting appropriate clothing that doesn’t match the chroma key color prevents transparency issues. Subjects also have to be positioned in such a way that there is minimal light interference and reflection. These contribute to a flawless chroma key outcome.

3 Basic Troubleshooting Strategies

• Color Spill

Sometimes, reflected light from your green background can be cast on your subject and may remain so when the background light is keyed out. This phenomenon is known as a color spill. It is usually because of uneven lighting or shooting around reflecting surfaces. Avoiding spill can differentiate between good and lousy chroma key aftereffects.

Human hair is one area where color spill can show up unsuspectingly. Due to the translucency of hair, it is common for some unintended light to seep through. This allows some background visibility, which you do not want with a chroma key. This is especially notable with lighter hair colors like blond hair.

There are ways to account for this. Many video-editing software have features such as spill suppression and screen matte adjustments that can enhance the final footage. Specialized plugins also go a long way in ensuring minimizing spill. Addressing spill correction tackles unwanted green artifacts and ensures a clean keying process.

• Poor Lighting

Suboptimal green screen lighting can lead to inconsistencies in keying and editing, undermining your product. One way to avoid this is to light the screen and subject separately. Another tip, although expensive, is using multiple diffuse light sources and trying to maintain even lighting across every square foot of your scene. Super bright or dark spots can ruin your output, so it’s worth the extra effort if you don’t want to deal with problematic post-production.

• Poorly Refined Edges

Chroma keying should leave your videos with crisp, defined, natural-looking edges. But post-production editing can make all the difference if it doesn’t come out to your taste. Softening and refining edges make a smoother transition between the foreground object and the new background. Light adjustments to edge thickness and screen matte settings can also help enhance overall visual quality and add finesse to your work.

Conclusion

Green screen photography produces excellent results, and its ease of use makes it indispensable for videographers of all levels. In this guide, we’ve discussed chroma key technology, its role in the industry, and how to apply it to your craft to elevate visual content.

Enhancing Follows Into Genuine Subscriptions

How to Get People to Subscribe to Your YouTube Channel

Richard Bennett

Oct 26, 2023• Proven solutions

0

The following is a step-by-step tutorial on how to get more subscribers by asking the right way. People are more likely to do something if you give them a bit of a nudge, and that includes subscribing to your YouTube channel.

There are people who think that if people like their videos they’ll subscribe, so they shouldn’t bother people by asking. This is, simply put, wrong. When people are browsing YouTube their minds are on what video they want to watch next, not whether or not they want to subscribe – unless you remind them.

1. What is a ‘Call To Action’?
2. A More Effective Way of Asking for Subscribers
   1. Step 1: How to Hook the Viewer
   2. Step 2: Get to The Point Quickly
   3. Step 3: Create a Moment - Make Subscribing Part of the Experience

What is a ‘Call To Action’?

It has become the norm for YouTubers to ask viewers to subscribe in their sign-offs. A typical CTA (‘call to action’) goes something like this:

“Thanks for watching. If you liked this video, make sure to subscribe for more!”

That’s great. At the end of a video is a good place to ask people to subscribe, but is it the best and only place you should be reminding them? If you take a peek at your analytics and you might find that most of your viewers aren’t watching to the ends of your videos (people have short attention spans).

A More Effective Way of Asking For Subscribers

Collins Key is one YouTuber who has mastered asking for subscribers early on, and given that he has over 7 million subscribers himself I’d say it’s working out. Check out the technique in this video collab with Brooklyn and Bailey:

Step 1: How to Hook The Viewer

As you can see, the video starts with a ‘flash forward’ to one of the twins saying the heater is on fire and then a reminder of what’s going to happen later – the heater catching fire – is written in the top left of the screen so it stays on the viewers’ mind. This is one way in which the viewer is immediately hooked.

Step 2: Get to The Point Quickly

Shortly after, while still in the first 30 seconds of the video, Collins gets right to the point and introduces the Twin Telepathy Challenge promised in the title of the video. The hook with the heater catching fire is effective, but it’s not essential. It happens to suit Collins’ style, and it happens to have happened. Getting to the main point of the video quickly – usually in the first 15 seconds, not the first 30 (it’s in the first 15 seconds that most viewers click away) – is vital. People click on videos for a reason, and if they don’t see a sign of that payoff quickly they’ll leave.

Step 3: Create A Moment - Make Subscribing Part of the Experience

It’s only after hooking the viewer in and reiterating the promise of the title that Collins asks viewers to subscribe. The really clever thing about how he asks is that he carves out time in the video for the viewer to comply with his request. He gives 5 seconds and does a countdown.

Collins Key has been one of the fastest-growing channels on YouTube. He does not implement this strategy in every video, but it’s not a stretch to think it’s had something to do with his success. Instead of simply asking you to subscribe at the end of the video, he creates a part of the video early on – before people who don’t watch until the end will have clicked away – where you feel as if you’re ‘supposed to’ subscribe.

Polish Your YouTube Videos with Filmora

Even with the above tricks, you may not get the subscribers as you wish unless you can make sure your videos and contents are of high quality. As YouTube is getting more and more popular and more YouTubers are competing for subscribers, you will need to polish your YouTube videos.

As one of the most widely used video editing software in YouTube video editing, Filmora video editor provides lots of templates and effects with an intuitive interface, which saves much time. Its features like motion tracking, audio ducking, keyframing, color matching and effects will help make your video impressive enough to get pepople to subscribe to your channel.

Here is a tutorial video about how to use Filmora to edit your YouTube video. Check it out and try Filmora if you are interested.

That’s how you can get more YouTube subscribers by asking the right way. You may follow the instructions and try it yourself. Do not forget to track your YouTube subscribers in real time to make necessary adjustments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

The following is a step-by-step tutorial on how to get more subscribers by asking the right way. People are more likely to do something if you give them a bit of a nudge, and that includes subscribing to your YouTube channel.

There are people who think that if people like their videos they’ll subscribe, so they shouldn’t bother people by asking. This is, simply put, wrong. When people are browsing YouTube their minds are on what video they want to watch next, not whether or not they want to subscribe – unless you remind them.

1. What is a ‘Call To Action’?
2. A More Effective Way of Asking for Subscribers
   1. Step 1: How to Hook the Viewer
   2. Step 2: Get to The Point Quickly
   3. Step 3: Create a Moment - Make Subscribing Part of the Experience

What is a ‘Call To Action’?

It has become the norm for YouTubers to ask viewers to subscribe in their sign-offs. A typical CTA (‘call to action’) goes something like this:

“Thanks for watching. If you liked this video, make sure to subscribe for more!”

That’s great. At the end of a video is a good place to ask people to subscribe, but is it the best and only place you should be reminding them? If you take a peek at your analytics and you might find that most of your viewers aren’t watching to the ends of your videos (people have short attention spans).

A More Effective Way of Asking For Subscribers

Collins Key is one YouTuber who has mastered asking for subscribers early on, and given that he has over 7 million subscribers himself I’d say it’s working out. Check out the technique in this video collab with Brooklyn and Bailey:

Step 1: How to Hook The Viewer

As you can see, the video starts with a ‘flash forward’ to one of the twins saying the heater is on fire and then a reminder of what’s going to happen later – the heater catching fire – is written in the top left of the screen so it stays on the viewers’ mind. This is one way in which the viewer is immediately hooked.

Step 2: Get to The Point Quickly

Shortly after, while still in the first 30 seconds of the video, Collins gets right to the point and introduces the Twin Telepathy Challenge promised in the title of the video. The hook with the heater catching fire is effective, but it’s not essential. It happens to suit Collins’ style, and it happens to have happened. Getting to the main point of the video quickly – usually in the first 15 seconds, not the first 30 (it’s in the first 15 seconds that most viewers click away) – is vital. People click on videos for a reason, and if they don’t see a sign of that payoff quickly they’ll leave.

Step 3: Create A Moment - Make Subscribing Part of the Experience

It’s only after hooking the viewer in and reiterating the promise of the title that Collins asks viewers to subscribe. The really clever thing about how he asks is that he carves out time in the video for the viewer to comply with his request. He gives 5 seconds and does a countdown.

Collins Key has been one of the fastest-growing channels on YouTube. He does not implement this strategy in every video, but it’s not a stretch to think it’s had something to do with his success. Instead of simply asking you to subscribe at the end of the video, he creates a part of the video early on – before people who don’t watch until the end will have clicked away – where you feel as if you’re ‘supposed to’ subscribe.

Polish Your YouTube Videos with Filmora

Even with the above tricks, you may not get the subscribers as you wish unless you can make sure your videos and contents are of high quality. As YouTube is getting more and more popular and more YouTubers are competing for subscribers, you will need to polish your YouTube videos.

As one of the most widely used video editing software in YouTube video editing, Filmora video editor provides lots of templates and effects with an intuitive interface, which saves much time. Its features like motion tracking, audio ducking, keyframing, color matching and effects will help make your video impressive enough to get pepople to subscribe to your channel.

Here is a tutorial video about how to use Filmora to edit your YouTube video. Check it out and try Filmora if you are interested.

That’s how you can get more YouTube subscribers by asking the right way. You may follow the instructions and try it yourself. Do not forget to track your YouTube subscribers in real time to make necessary adjustments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

The following is a step-by-step tutorial on how to get more subscribers by asking the right way. People are more likely to do something if you give them a bit of a nudge, and that includes subscribing to your YouTube channel.

There are people who think that if people like their videos they’ll subscribe, so they shouldn’t bother people by asking. This is, simply put, wrong. When people are browsing YouTube their minds are on what video they want to watch next, not whether or not they want to subscribe – unless you remind them.

1. What is a ‘Call To Action’?
2. A More Effective Way of Asking for Subscribers
   1. Step 1: How to Hook the Viewer
   2. Step 2: Get to The Point Quickly
   3. Step 3: Create a Moment - Make Subscribing Part of the Experience

What is a ‘Call To Action’?

It has become the norm for YouTubers to ask viewers to subscribe in their sign-offs. A typical CTA (‘call to action’) goes something like this:

“Thanks for watching. If you liked this video, make sure to subscribe for more!”

That’s great. At the end of a video is a good place to ask people to subscribe, but is it the best and only place you should be reminding them? If you take a peek at your analytics and you might find that most of your viewers aren’t watching to the ends of your videos (people have short attention spans).

A More Effective Way of Asking For Subscribers

Collins Key is one YouTuber who has mastered asking for subscribers early on, and given that he has over 7 million subscribers himself I’d say it’s working out. Check out the technique in this video collab with Brooklyn and Bailey:

Step 1: How to Hook The Viewer

As you can see, the video starts with a ‘flash forward’ to one of the twins saying the heater is on fire and then a reminder of what’s going to happen later – the heater catching fire – is written in the top left of the screen so it stays on the viewers’ mind. This is one way in which the viewer is immediately hooked.

Step 2: Get to The Point Quickly

Shortly after, while still in the first 30 seconds of the video, Collins gets right to the point and introduces the Twin Telepathy Challenge promised in the title of the video. The hook with the heater catching fire is effective, but it’s not essential. It happens to suit Collins’ style, and it happens to have happened. Getting to the main point of the video quickly – usually in the first 15 seconds, not the first 30 (it’s in the first 15 seconds that most viewers click away) – is vital. People click on videos for a reason, and if they don’t see a sign of that payoff quickly they’ll leave.

Step 3: Create A Moment - Make Subscribing Part of the Experience

It’s only after hooking the viewer in and reiterating the promise of the title that Collins asks viewers to subscribe. The really clever thing about how he asks is that he carves out time in the video for the viewer to comply with his request. He gives 5 seconds and does a countdown.

Collins Key has been one of the fastest-growing channels on YouTube. He does not implement this strategy in every video, but it’s not a stretch to think it’s had something to do with his success. Instead of simply asking you to subscribe at the end of the video, he creates a part of the video early on – before people who don’t watch until the end will have clicked away – where you feel as if you’re ‘supposed to’ subscribe.

Polish Your YouTube Videos with Filmora

Even with the above tricks, you may not get the subscribers as you wish unless you can make sure your videos and contents are of high quality. As YouTube is getting more and more popular and more YouTubers are competing for subscribers, you will need to polish your YouTube videos.

As one of the most widely used video editing software in YouTube video editing, Filmora video editor provides lots of templates and effects with an intuitive interface, which saves much time. Its features like motion tracking, audio ducking, keyframing, color matching and effects will help make your video impressive enough to get pepople to subscribe to your channel.

Here is a tutorial video about how to use Filmora to edit your YouTube video. Check it out and try Filmora if you are interested.

That’s how you can get more YouTube subscribers by asking the right way. You may follow the instructions and try it yourself. Do not forget to track your YouTube subscribers in real time to make necessary adjustments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

The following is a step-by-step tutorial on how to get more subscribers by asking the right way. People are more likely to do something if you give them a bit of a nudge, and that includes subscribing to your YouTube channel.

There are people who think that if people like their videos they’ll subscribe, so they shouldn’t bother people by asking. This is, simply put, wrong. When people are browsing YouTube their minds are on what video they want to watch next, not whether or not they want to subscribe – unless you remind them.

1. What is a ‘Call To Action’?
2. A More Effective Way of Asking for Subscribers
   1. Step 1: How to Hook the Viewer
   2. Step 2: Get to The Point Quickly
   3. Step 3: Create a Moment - Make Subscribing Part of the Experience

What is a ‘Call To Action’?

It has become the norm for YouTubers to ask viewers to subscribe in their sign-offs. A typical CTA (‘call to action’) goes something like this:

“Thanks for watching. If you liked this video, make sure to subscribe for more!”

That’s great. At the end of a video is a good place to ask people to subscribe, but is it the best and only place you should be reminding them? If you take a peek at your analytics and you might find that most of your viewers aren’t watching to the ends of your videos (people have short attention spans).

A More Effective Way of Asking For Subscribers

Collins Key is one YouTuber who has mastered asking for subscribers early on, and given that he has over 7 million subscribers himself I’d say it’s working out. Check out the technique in this video collab with Brooklyn and Bailey:

Step 1: How to Hook The Viewer

As you can see, the video starts with a ‘flash forward’ to one of the twins saying the heater is on fire and then a reminder of what’s going to happen later – the heater catching fire – is written in the top left of the screen so it stays on the viewers’ mind. This is one way in which the viewer is immediately hooked.

Step 2: Get to The Point Quickly

Shortly after, while still in the first 30 seconds of the video, Collins gets right to the point and introduces the Twin Telepathy Challenge promised in the title of the video. The hook with the heater catching fire is effective, but it’s not essential. It happens to suit Collins’ style, and it happens to have happened. Getting to the main point of the video quickly – usually in the first 15 seconds, not the first 30 (it’s in the first 15 seconds that most viewers click away) – is vital. People click on videos for a reason, and if they don’t see a sign of that payoff quickly they’ll leave.

Step 3: Create A Moment - Make Subscribing Part of the Experience

It’s only after hooking the viewer in and reiterating the promise of the title that Collins asks viewers to subscribe. The really clever thing about how he asks is that he carves out time in the video for the viewer to comply with his request. He gives 5 seconds and does a countdown.

Collins Key has been one of the fastest-growing channels on YouTube. He does not implement this strategy in every video, but it’s not a stretch to think it’s had something to do with his success. Instead of simply asking you to subscribe at the end of the video, he creates a part of the video early on – before people who don’t watch until the end will have clicked away – where you feel as if you’re ‘supposed to’ subscribe.

Polish Your YouTube Videos with Filmora

Even with the above tricks, you may not get the subscribers as you wish unless you can make sure your videos and contents are of high quality. As YouTube is getting more and more popular and more YouTubers are competing for subscribers, you will need to polish your YouTube videos.

As one of the most widely used video editing software in YouTube video editing, Filmora video editor provides lots of templates and effects with an intuitive interface, which saves much time. Its features like motion tracking, audio ducking, keyframing, color matching and effects will help make your video impressive enough to get pepople to subscribe to your channel.

Here is a tutorial video about how to use Filmora to edit your YouTube video. Check it out and try Filmora if you are interested.

That’s how you can get more YouTube subscribers by asking the right way. You may follow the instructions and try it yourself. Do not forget to track your YouTube subscribers in real time to make necessary adjustments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read: