!["[New] Thriving on Screen Time Maximize Your YouTube Impact"](https://thmb.techidaily.com/29b1b2904297da87da55ea288cd0a44b14a4d2e985940c7f874a6ef2e9aec11a.jpg)
"[New] Thriving on Screen Time Maximize Your YouTube Impact"
![](/images/site-logo.png)
Thriving on Screen Time: Maximize Your YouTube Impact
5 Tips to Get More Views with YouTube Optimization [Free Checklist]
Richard Bennett
Oct 26, 2023• Proven solutions
We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a
In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.
How to Optimize Your Video to Rank Higher on YouTube?
- Keep Your Audience’s Attention
- Do Keyword Research
- Engage Your Audience
- Upload YouTube Video in Proper Length
1. Keep Your Audience’s Attention:
Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.
Audience Retention is an important metric to keep an eye on after every video you’ve published.
Before you start your next project, take a look back at the Audience Retention of your previous videos.
- Enter YouTube Studio in your channel
- Access to Analytics
- Select the video you want to review
- Click into engagement
- See where a dip in watch time
What is Good Audience Retention?
If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.
If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.
In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.
There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.
If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.
How to Improve Audience Retention
Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:
- Film a hook (introduce your video to let the audience know what to expect)
- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)
- Have a co-host (Having someone on screen gives the video more dynamic interactions)
- Edit out the unimportant stuff
- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.
If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.
Knowing how to structure your video will allow you to be strategic as you build out your content.
2. Do Keyword Research:
Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.
Where Do Keywords Appear on YouTube?
- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.
- Tags: Include 10-15 tags from general keywords to more specific.
- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.
Why Keywords Matter
keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.
Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.
That is why it is important to know your audience and what words and phrases they are going to use to search for your video.
Here is how you can see what keywords were used to find your video:
- Enter YouTube Studio in your channel
- Access Analytics
- Select Reach
- Click into Traffic Source
- Click Traffic Source: YouTube Search
If you want to find some new keywords for your upcoming video, you will need to do some research.
1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.
2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.
3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.
Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.
Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.
Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.
4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.
3. Engage Your Audience:
It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.
While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.
Here is an example of how it would work:
- A YouTuber with 100,000 subscribers views your video and likes it
- Then your video might be visible to a fraction of those 100,000 subscribers.
- Boom! Domino effect!
- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.
Get engagements with a call to action:
- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.
- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.
- Monitor comments and responds to them so you can build a relationship with your audience over time.
It’s all about creating a community and that is what YouTube encourages.
4. Upload YouTube Video in Proper Length:
YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.
Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.
Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.
If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.
However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.
If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.
End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .
Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.
Key Takeaways:
- Use Audience Retention to better understand how to structure your video for the best results.
- Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
- Increasing Subscribers gets your video in front of more people the moment it is published.
- Encourage Comments and respond to establish a relationship with your viewers.
- Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.
Other Things That Affects Your YouTube Ranking
Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.
For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.
However, the number of subscribers has a lot of indirect effects on your channel.
- Subscribers know the moment your video is published
- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)
- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers
Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .
Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.
How to Fast Rank Video Higher with Video SEO >>
10 Best YouTube Keyword Tools to Use with Bonus Tips>>
If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Also read:
- [New] 2024 Approved 7 Best Apps to Go Live on YouTube From iPhone or Android
- [Updated] 2024 Approved Enter Virtual Realms Top 10 Immersive Videos
- [Updated] Seamless Audio Transfer Best iPhone Tools for YouTube-to-MP3
- [New] Best of Breed Top-Rated Youtuber's Streaming Arsenal for 2024
- [New] Spark Creativity with Costless Auditory Extras!
- [New] Watch Without Limits 15+ Free Apps to Save Your Favorite Content
- [New] In 2024, Boosting Video Quality The Best Cameras for Vloggers' Dreams
- [Updated] From Raw Video to Engaging YouTube Videos with Sony Vegas Tools
- Unlocking Earning Potential with Youtube Shorts Crucial Elements, Possible Returns for 2024
- [New] Discover the Top 3 Alternative Video Portals for 2024
- [New] 2024 Approved Auto-Play YouTube - Keep It Hidden, Stay Connected
- [Updated] Learn VFX for Free Mastering the Art of Background Substitution Through 4 Innovative Video Tutorials
- [New] 2024 Approved Elevate View Count Prime Hashtags Strategy
- Pioneering Brands Spotlight on Top 9 Free YouTube Logos Craftors for 2024
- [Updated] Pixel Paradise 100+ Game Havens Explored
- Unlock MP4 Potential From Your Shorts for 2024
- [Updated] Historical Highlights Topping the List of Learning YT Sources
- [New] 2024 Approved Essential Photo Tools Top 9 CamGear Enhancers for Filmmakers
- [New] Unlock Viewers' Interest with These 10 YT Reaction Strategies
- [New] In 2024, Cut The Cost, Not The Creativity Best Free Editing Tools (Top 9)
- [Updated] Editing Experience Workshop for 2024
- [Updated] In 2024, Crafting Captivating Animations Creating GIFs From Your Favorite YouTube Videos
- [Updated] Perfect Your YouTube Intro Step by Step (Method A + B)
- [Updated] Techie Gamers' Income Streams 2024
- Thriving as an Independent YouTube Entrepreneur Dodging the Ad Dilemrante for 2024
- [Updated] Year's Biggest Beauty Influencers on YouTube
- [New] Unique Day-to-Day Vlog Themes
- [New] Motion Text Generator
- [Updated] Maximize Viewership with Innovative YouTube Thumbnail Ideas
- [New] 2024 Approved Boosting Engagement YouTube Strategies for Increased Viewership
- [New] Streamlining Video Transfer From iMovie to YouTube Platform
- [New] Mastering YouTube List Mix A Step-by-Step Guide
- [New] In 2024, Dive Into 9 Premium, Uncut Full-Length Winter Wonderland Flicks
- Quick Refresher Green Screen Film Tech Basics for 2024
- [New] 2024 Approved Engage and Inspire Viewers - Animated Subscribers in Filmora Explained
- [Updated] In 2024, Anonymous Sharing Simplified Blurring Techniques for Videos
- Paving the Way for Individuality in the Digital Age Your YouTube Journey for 2024
- [Updated] Easy Path to Popularity Two Tactics for YouTube Fame for 2024
- [Updated] 2024 Approved Creative Vlog Ideas for Daily Use
- [Updated] Inspire, Don't Impose The Art of Attracting Subscribers
- [New] 2024 Approved Core ASMR Platforms Explored
- Spotlight on 8 Trusted Youtube Growth Services for 2024
- [New] In 2024, Channel Expansion Through Smart YouTube Link-Building Methods
- [Updated] 15 Must-Have Openers for Maximum YouTube Engagement for 2024
- In 2024, YouTube Advertising Crafting a Winning Campaign
- In 2024, How To Do Lava Yuva 2 Pro Screen Sharing | Dr.fone
- [Updated] In 2024, Transform Vimeo Videos Top Techniques to Trim and Tailor Online Sequences
- New In 2024, Best Voice-Over Generators That You Should Try Online & Desktop
- In 2024, How to Transfer Contacts from Samsung Galaxy A14 4G to iPhone XS/11 | Dr.fone
- [Updated] Ranked The Best 5 iPhone-Compatible Podcasting Apps
- 2024 Approved Step-by-Step Process to Enhance OBS with Effective LUT Filters
- [New] Social Media Savviness Mastering 4 Techniques to Record Facebook Lives for 2024
- [New] Top PC Speeds Choosing the Right Extension Software
- Cellular Network Not Available for Voice Calls On Realme V30 | Dr.fone
- [Updated] Precision and Excellence A Guide to Professional Audacity Recordings
- Crafting News End Credits A Step-by-Step Guide for 2024
- Why Is My Xiaomi 13T Pro Offline? Troubleshooting Guide | Dr.fone
- [New] Upside Down Visuals Unraveling Instagram Video Confusion
- Overcome TikTok Issues with These Simple Fixes (Android & iPhone) for 2024
- Visual Virality Strategies That Transform Snaps Into Success for 2024
- In 2024, Full Guide to Bypass Motorola Edge 40 Pro FRP
- Visionary Audio/Video Makers Elite Digital Directory
- In 2024, Mastering Mobile Artistry Top Tactics for iDevice Collage Excellence
- [New] In 2024, Trailblazing Towards Top Instagram Minds A Niche Journey
- [New] Friendship & Farms The 10 Favorite Farming Titles for 2024
- How to Harness YouTube's Creative Commons in Video Making
- [New] Understanding Instagram's Privacy Controls for 2024
- 2024 Approved Nikon J5 Setting New Standards in High-Resolution Video Production
- Crafting an Elite Home Computer for Professional 4K Editing for 2024
- 2024 Approved Innovative Methods to Sync Photos and Audio Sound Design Tips 2023
- 3uTools Virtual Location Not Working On Xiaomi Mix Fold 3? Fix Now | Dr.fone
- New 2024 Approved Melodious Background Elements for Creatives Digital Broadcasts
- In 2024, Leading Top 5 Agile and Lightweight Cameras List
- Expert Selection of Best Cams for Snowsports Capture for 2024
- 2024 Approved Incorporating Time Features Into YouTube Video Formats
- 2024 Approved Foremost Virtual Environments Providers
- [Updated] Leading Tech Choices for Virtual Meetings for 2024
- Bridging Worlds Unveiling the Best 31 Platforms for Cross-Language Video Conversion for 2024
- Updated 2024 Approved Free 4K Video Editor Showdown The Best Options for This Year
- [New] Kids and Newbies The Best 10 Drones Out There
- 2024 Approved Chart-Topping Video Content on YouTube
- In 2024, How to Fake Snapchat Location on Asus ROG Phone 8 Pro | Dr.fone
- In 2024, Top 9 Apple iPhone 6s Monitoring Apps for Parental Controls | Dr.fone
- How to Unlock SIM Card on iPhone 12 online without jailbreak
- How to Turn Yourself Into a WhatsApp Cartoon for 2024
- In 2024, 7 Top Ways To Resolve Apple ID Not Active Issue For Apple iPhone 15 Pro | Dr.fone
- 4 Methods to Turn off Life 360 On Oppo A18 without Anyone Knowing | Dr.fone
- [Updated] Calculating Costs Music Video Filming
- Title: "[New] Thriving on Screen Time Maximize Your YouTube Impact"
- Author: Kenneth
- Created at : 2024-06-05 09:57:25
- Updated at : 2024-06-06 09:57:25
- Link: https://facebook-video-footage.techidaily.com/new-thriving-on-screen-time-maximize-your-youtube-impact/
- License: This work is licensed under CC BY-NC-SA 4.0.