Exploring YouTube’s Financial Blueprint for Short-Form Video Success

YouTube offers content creators a platform for creating a lucrative career. Of the major developments made in the recent past is the introduction of Shorts. These short vertical videos have grown in popularity as more people view videos on their phones. With this development, the YouTube Shorts fund was launched to reward creators for their efforts. The fund allows creators to monetize their Shorts quickly, supporting and incentivizing them to create high-quality Shorts content. In this article, we will explore the YouTube Shorts Fund 2023, including YouTube shorts fund eligibility.

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Part 1. YouTube Shorts Fund: Introduction and Benefits

YouTube launched YouTube Shorts Funds in 2021 to financially support creators who produce engaging and popular Shorts content. The monetization scheme would distribute $100 million to high-performing creators on the platform. The creators would receive high engagement and views from their Shorts for funding.

The main objective of the YouTube Shorts fund is to encourage creativity, diversity, and innovation in Shorts content creation. The fund operated between 2021 and 2022. It lets creators earn $100 - $10,000 a month for their content.

Participating in YouTube Shorts Funds offer several benefits to the creators:

• Additional Exposure: YouTube Shorts are predominately featured on the homepage, allowing creators to reach more people.
• Recognition: YouTube recognizes top Shorts creators through the Shorts Funding program, encouraging them to create more quality content.
• Potential Earnings: Creators can monetize their Shorts content in several ways including adding and other unique features.

YouTube incorporated monetization of Shorts in its YouTube Partner Program (YPP). Therefore, YouTube merged the Shorts Fund with the YPP in February 2023. This led to YouTube Shorts Fund 2023 which now offers creators more opportunities to make money quickly on YouTube.

Part 2. Making Money with YouTube Shorts: Eligibility and Earnings

The new YouTube Shorts monetization policy means that content creators on YouTube with access to the YPP can also earn from Shorts. The revenue-sharing model has now taken the place of the YouTube Shorts Fund, which only rewarded creators using YouTube’s money. However, creators don’t have to be members of the YPP to start receiving YouTube Shorts funding. They only need to meet certain requirements, make unique content, and adhere to Community Guidelines.

• YouTube Shorts Fund Eligibility
• Additional Steps of Actions to Activate YouTube Shorts Funding
• What the YPP Shorts Fund Entails
• How Much Can You Make with Short

YouTube Shorts Fund Eligibility

As of 2023, YouTube offers Shorts Funding as a monetization option. Creators can also choose to monetize with YPP combined with Shorts Fundings.

The eligibility requirements for Shorts funding include:

• At least 1,000 subscribers
• At least 10 million public Shorts views in the last 90 days

To become a member of the YPP and start accessing Shorts funding this way, the minimum requirements are as follows:

• At least 500 subscribers (You previously needed 1,000)
• At least 3,000 public watch hours over the last 13 months (You previously needed 4,000)

Additional Steps of Actions to Activate YouTube Shorts Funding

In addition to the basic eligibility requirements, creators are also required to take additional measures to comply with YouTube’s requirements. Additional steps include:

• Ensuring AdSense Account is active and in good standing: Since ad revenue will be paid through AdSense, you need to make sure your account is in good standing.
• Review and Accept the Terms of Shorts Monetization Module: In the YouTube Studio, head over to the Shorts Fund section and click on the Terms and Conditions link.
• Enable Monetization for Individual Shorts: Edit the monetization settings for each Short to start generating ad revenue.
• Comply with YouTube Policies and Guidelines: Visit the YouTube Creator Academy to learn more about the platform’s policies and guidelines.

What the YPP Shorts Fund Entails

The YPP Shorts Fund program includes the following features:

• Watch Page Monetization – Creators earn ad revenue from long-form content, YouTube Premium content, and live streams
• Shorts Monetization Module – Creators earn money from ads that play between YouTube Shorts.
• Commerce Product Addendum – Additional monetization features, including Super Chats. Channel Memberships, Super Thanks, and Super Stickers.

How Much Can You Make with Short s

The amount of money you can make on Shorts often varies. It can be hard to make decent money on Shorts sometimes, and other times it brings in a nice chunk of revenue. Unfortunately, the earnings are not as spectacular as the long YouTube videos. Most creators agree that the revenue per thousand views (RPM) for shorts is around $0.05 - $0.07. This would translate to about $50 - $70 for a million Shorts views. Although the ad revenue is relatively lower, you can generate more revenue with the shopping features. This will depend on how wee you keep your audience active and engaged.

Part 3. How to Use YouTube Shorts Funding: Application and Activation

The process of applying for and activating YouTube Short Funding is simple. You need to accept the Shorts Monetization Module in your terms and conditions. After activating, monetization starts immediately.

Head over to the YouTube Studio. Sign in to your account to accept the terms. Be sure to use a web browser because the YouTube app will not allow you to make these changes. Accept the terms and follow these steps to turn on the ads:

1. Setp 1: Click the Content button at the bottom of the menu in the YouTube Studio
2. Setp 2: Pick the video you want to monetize, and click Edit
3. Setp 3: Select the Earn tab pick on, and choose the ads you want to turn on.
4. Setp 4: Save your settings and the ads will be active.

Part 4. Editing YouTube Shorts for More Revenue with Wondershare Filmora

The best way to earn from the YouTube Shorts Fund is to create quality content. With good video editing software, you can achieve this and build a community of subscribers. Wondershare Filmora is a video editing software that is effective in creating quality Shorts videos. It supports various video resolutions, including vertical videos. It also has some fascinating features that make every creation unique and exciting. Take your overexposed footage to cinema-quality Shorts video that will keep your audience engaged.

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Filmora can help create visually appealing and engaging videos, ultimately increasing the chances of monetization on YouTube. The following features make editing videos on Filmora quick and easy.

1. Auto Reframe

You may have recorded horizontal videos and want to upload them as Shorts. The Auto Reframe feature allows you to automatically resize the video in seconds. You only need to choose the clip you want to resize and reframe it. No editing skills are required to do this.

2. Add Text to Video

Texts tell the audience what is happening in the video. It is also a great way to highlight major events in YouTube Shorts. The Add Text to Video feature on Filmora makes it easy to add text or captions to your videos.

3. Auto Synchronization

When editing Shorts, you will likely add many footage in a short video. It is common for the audio to end up being where it is not supposed to. The Auto Synchronization feature is the ultimate audio sync. It effortlessly matches your audio with the video, making sure viewers see what they hear

4. Mask & Blend

Creativity is a major component of YouTube Shorts content. The Filmora Masking and Blending mode helps you make creative video clips. It comes with a pen tool for creating free-form shapes on the go. Make your videos more impressive to your audience.

5. Auto Beat Sync

With YouTube Shorts, you need to entertain your audience in under a minute. A combination of visual and audio elements makes the video more entertaining. The Auto Beat Sync feature matches the footage with the music automatically. Be sure every beat corresponds to the scene.

Conclusion

The YouTube Shorts Fund offers an exceptional for creators to make additional income on the platform. Although the original Funds program has been updated with the latest monetization policy, creators can still generate nice revenue amount. As a creator, you need to publish quality and highly engaging content. With Wondershare Filmora, you can create content that will generate more revenue on the Shorts platform. The video editing software offers fantastic features that make video editing quick and fun.

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How Neuroscience Insights Enhance Effective Corporate Governance

How to Make Killer YouTube Channel Art

Richard Bennett

Mar 27, 2024• Proven solutions

Call it channel art, call it a cover, banner or whatever you like, the fact remains that YouTube channel art is one of the key elements of any successful YouTube channel. Your viewers arrive at your channel to see your videos, but it is the channel art that can market your brand and products to them.

As much as creating great videos with personality can sell your YouTube channel, the way your channel looks and feels is equally important. Take a brief look around any popular YouTuber’s channel and you’ll see that they’ve invested time and thought into creating beautiful, eye-catching channel art for it.

If you’re still in the dark about how to create YouTube channel art; we’re here to help. Here’s what you need to know.

Quick Jump Menu

• What is YouTube channel art [5 Elements Should Be Included]
• YouTube Channel Art Dimensions & Size [Mobile/Tablet/Desktop/TV]
• Why should you care about channel art
• Tips for making channel art
• Tools you need to create killer YouTube channel art
• Download YouTube Channel Art Templates for Free
• YouTube Channel Art Dimensions Cheatsheet [Infographic]

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The Filmora team has made a video tutorial about how to master YouTube Channel Art, watch it before digging in. Remember to download the free Filmora Trial version to have a try.

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Part 1: What is YouTube channel art?

YouTube channel art includes thumbnails, banners, watermarks, and icons. Thumbnails will help viewers decide to watch your videos, and a personalized banner will tell people who you are and what your vlog is about. Watermarks both label your work as yours and protect it from theft. Your icon is the avatar you will use to communicate with your subscribers. You can totally change the look and feel of the page and the changes will carry forwards for the page display on all platforms. However, the elements might look slightly different on desktops, mobile devices, and TV screens.

1. Banner

A banner sits at the top of your channel, welcoming viewers to your videos and promoting your brand. Having your brand front and center here is a great plan, as it gives people confidence in who they are watching, as well as raising your brand profile on the platform.

Size: 2560x1440px recommended. Cannot be smaller than 2048x1152px.

Safe Area for All Devices: 1546x423px

File Size: 6MB or smaller

Do:

- Make sure all your text is in the safe area

- Include channel information like what kinds of videos you make and your upload days

- Add social media links

Don’t:

- Use a font or font color that’s hard to read at a glance

- Put a busy background or photo directly behind your text (put a solid background in-between)

How to Upload a YouTube Banner / Channel Art

Go to My Channel and select Add channel art near the top of the screen (if this is the first time), or hover over your existing channel art to make the edit icon show up.

2. Watermark

Watermarking your videos, banner and other content you produce can help protect your hard work. Sharing should be encouraged on YouTube, but you should absolutely get the credit for your content. A watermark ensures your brand is being acknowledged whenever someone hits the share button.

3. Thumbnail

Developing unique thumbnails can really encourage more video views. Rather than just using a still from your actual video, you can create unique art to accompany each upload, describing what’s within the video and motivating people to watch.

Size: 1289x720px recommended. Width cannot be less than 640px.

File Size: 2MB or smaller

Format: .JPG, .GIF (no moving GIFS), .BMP, .PNG

Do:

- Use colors that stand out

- Have a consistent format (all your thumbnails should have the same basic layout)

- Include your face (or a character’s face, if you’re a gamer)

- Show viewers what your video is about

Don’t:

- Include anything sexually suggestive or violent.

- Write more than 3 words or use a small font

How to Upload a YouTube Thumbnail

In the screen right after you’ve uploaded a video (in your Creator Studio), select Custom thumbnail under Video thumbnails after you upload a video.

OR

Select Edit next to your video in the Video Manager/Creator Studio. In the preview screen, click Custom thumbnail.

4. Icon or logo

If you’re building a brand on YouTube, you should absolutely have a recognizable logo or, at least, an icon that is unique to you. This way you’ll start to be recognized whenever people stumble across your footage, even if it’s on another platform such as Facebook.

Size: 800x800px recommended. Can be square or round, but must render to 98x98px.

Format: JPG, GIF (no animated GIFs), BMP, PNG

Do:

- Use a close up of your face (if you want a custom URL: only channels that use photos as icons qualify)

- Use a simple logo (if that’s more on-brand for you)

Don’t:

- Use a full-body picture (it won’t look good shrunk down)

- Use a picture of a celebrity or an image that falls under someone else’s copyright

How to Upload a YouTube Profile Picture / Icon

Go to My Channel, hover over your existing channel icon, and click the edit icon (looks like a pencil). Then, click Edit.

5. Channel art links

Adding links to your YouTube channel is a no-brainer. After all, if people love your channel, why not get them engaged on your social networks and website too? Adding links is easy in the Creator Studio, and you can choose to have links overlaid on your channel art too.

6. YouTube Intros

Ideal Length: under 10 seconds is alright. Under 5 seconds is better.

Placement: within the first 30 seconds of your video.

Do:

- Use music

- Include colors and images that match your personal brand

- Include the name of your channel

Don’t:

- Make it longer than 10 seconds

How to Add a YouTube Intro

Add your intro before you upload using your video editing software. It’s best to create it in a separate project and export it as a clip you can re-use in all your videos. Click here to download some free intros

7. YouTube End Screens / Outros

Length: 5-20 seconds

Placement: the last 5-20 seconds of your video

Your video must be at least 25 seconds in order to add an end screen.

Do:

- Link to at least 1 video or playlist

- Prompt viewers to subscribe

- Include social icons and handles so people can find you

Don’t:

- Overcrowd the screen with options (it makes people less likely to click anything)

Part 2: YouTube Channel Art Dimensions & Image Size Checklist

Getting the sizing of your channel art right is crucial. If you don’t plan this from the start, then all the effort you put into designing your channel art will be wasted, as it will either not display properly or will just look terrible. YouTube has provided these guidelines for channel art designs:

• The file size must not exceed 6MB
• The image should ideally be 2560 x 1440 pixels
• The minimum image size is 2048 x 1152 pixels
• The maximum width is 2560 x 423 pixels

The ideal dimensions for different devices are listed below:

• Mobile:1546px * 423px
• Tablet :1855px * 423px
• Desktop:2560px * 423px
• TV:2560px * 1440px

You see, YouTube channel art 2560*1440 px is ideal for TV devices. If you’re not sure about the width and height of the channel art image, you can download the Channel Art Templates from YouTube Official Site to check.

Keeping in mind people will access your channel on a variety of screen sizes, you’re going to need to design channel art that fits within these proportions and displays correctly no matter how it’s viewed. Use the ‘safe area’ displayed on YouTube to ensure your logo and branding is correct on every screen size.

Part 3: Why should you care about channel art?

If you’re wondering if you should really be bothered about channel art, the answer is you absolutely should. Channel art is all about branding, and in today’s cluttered web world, having a strong, recognizable brand is crucial. Rather than simply having a place to upload some videos, your YouTube channel can become a powerful marketing tool for promoting your brand and values.

According to research, we are a highly visual species. 65 percent of people learn better visually, and when you’re thinking about retaining information, 90 percent of what we store in our brains is visual information. By presenting your viewers with visual content, you’re helping them take it in, retain it better and remember you for the future.

Part 4: Tips for Making Channel Art

1. Tips for Making Thumbnails

A thumbnail is an image that represents your video in YouTube’s search results. There are things you can do with your thumbnail that will make it more likely to get clicked on. Always upload your own thumbnail rather than relying on the one YouTube automatically chooses, and make sure the thumbnail you use is related to the content of your video.

One of the most important things to remember is that thumbnails are small. It is better if there is not a lot going on in them because details will be hard to see. If there is any text in your thumbnail make sure it is huge so that people can still read it once it has been shrunken down.

If you are making a thumbnail for a vlog entry then choose a shot that has you in it, particularly one where you are not too far away from the camera. It is also a good idea if the thumbnails for your vlog entries all look similar so it is easy for people browsing to recognize which videos are yours.

2. Tips for Making Watermarks

Watermarks work best when they are small and transparent so they do not distract viewers from your videos. If your watermark is colored, there should not be more than one or two colors. Unlike the full version of your logo, you do not want your watermark to be overly eye-catching.

3. Tips for Making Icons

Watermarks work best when they are small and transparent so they do not distract viewers from your videos. If your watermark is colored, there should not be more than one or two colors. Unlike the full version of your logo, you do not want your watermark to be overly eye-catching.

Part 5: Best Free & Paid YouTube Channel Art Maker [2021 List]

Fortunately, you don’t need to be a renowned artist or graphic designer to get some swish YouTube art ready for your channel. With some of the easy-to-use, powerful tools that are available out there, you can make some beautiful, professional-looking channel art in no time at all. Here are six of our favorite tools for creating amazing youtube channel art:

1. Photoshop

Produced by Adobe, Photoshop has been leading the way in professional design software for many years. When it comes to creating logos, banners, editing photos and more, nothing really comes close to the power of this software. While the professional version of Photoshop can set you back several hundreds of dollars, Photoshop Elements is much more affordable at around the $100 mark, and has enough functionality to do most things you’d need for your channel art.

New from Adobe is Adobe Spark Post, a free-to-use web and iOS app which has been specifically designed to help you create beautiful channel art. Although it can only provide basic channel art without much in the way of editing tools, if you’re new to graphic design and want a free, user-friendly way to create your art, this could be worth considering.

2. Wondershare PixStudio

Wondershare PixStudio is an all-in-one and powerful online graphic design maker for everyone. This online platform provides a wonderful creative design solution for you. Just through drag and drop templates, and then use photos/text/elements to design. After the simple and fast design, One-Click to download your creations, and share to your Facebook, Instagram Story, and YouTube Thumbnails, etc. immediately.

This online platform empowers anyone to create a beautiful design within a few steps. No professional skills required! By simply dragging and dropping the creative elements and templates, you are capable to release your imagination and convert it to stunning artwork.

3. Fotor

For a good, user-friendly way to create professional-looking YouTube channel art, Fotor is a pretty solid choice. Using a simple drag and drop interface, users can create a unique channel banner using preset designs or even uploading their own artwork.

The developers of Fotor have built in a bespoke banner maker, preset to the exact size required for YouTube channel art. This makes it easier than ever to ensure you develop excellent channel art which will display correctly on any device. Editing is limited, so advanced designers will probably find it all a bit too simplistic, but for the man on the street, this is a perfect choice.

4. Canva

Canva really stands out from the competition for the number of customizable design elements present on the website. From shapes to backgrounds, images to text, there are thousands of awesome, professional-looking elements to choose from to create your unique channel art.

Similar to Fotor, those who know what they’re doing in the design field will find it lacking in functionality, and there’s an irritating glitch where you can’t stretch more than one image to the ends of the canvas. Watch out for premium design elements too, as lots require payment, although usually not more than a dollar or two.

5. PicMonkey

For a good middle ground between expensive but powerful Photoshop and free but limited options like Canva and Fotor, PicMonkey is a great solution. It has plenty of design functionality, from working with layers to performing tasks like blending, and you can free draw and erase parts of your image too.

We found PicMonkey capable of pretty much everything you’d need to create a professional YouTube banner, and it’s a fair bit more user friendly than Photoshop too. It’s not free, but at a cost of $7.99 per month, it’s pretty affordable for what you get.

6. Snappa

Another web-based freemium service, Snappa has the added advantage of coming pre-loaded with all the dimensions of popular social channel’s banners, profile images and more, including YouTube. That means you can work on your channel art directly, seeing clearly which parts will be displayed on what devices.

The drawback to this particular platform is the sheer volume of stock images already on the site. There are some nice ones, but due to the lack of organization you need to scroll through quite a few mediocre options to find them. There’s also a fairly ungenerous limit on how many items you can create and save without upgrading, but the pro version is fairly affordable at just $10 a month.

There are many other services out there to help you create your YouTube channel art and what’s best for you will depend on the type of channel art you’re looking to create, as well as your own abilities with graphic design. Try some of the free versions before you jump in and pay for things, as some are actually really rather good.

Part 6: YouTube Channel Art Templates Free Download

If you don’t know how to make youtube channel art, don’t be worry, because in the following part, I’ll share with you some free youtube channel art templates. The Filmora team has a community and forum for YouTube creators and it has designed some stunning YouTube Channel Art templates for different genres channels such as gaming, beauty, travel, comedy and education. Click here to download 50 free YouTube Banners, JPG & PhotoShop files. Examples:

Part 7: YouTube Channel Art Dimensions Cheatsheet [Infographic]

Usually, a viewer won’t visit your channel page and see your channel art until after they’ve watched one of your videos. The reason they’ve clicked to see your channel is that they want to learn more about you – do you have more videos like the one they just watched? Do you post a lot? Are you worth subscribing to?

If a viewer who is on the fence about subscribing to you arrives on your channel page and sees that you haven’t bothered uploading channel art, or that you’re using something that looks sloppy, odds are they won’t subscribe. This ‘Channel Art Cheat Sheet’ will help ensure you aren’t losing potential subscribers.

Recommended Video Editing Software for YouTube

The best video editor for YouTubers - Wondershare Filmora , not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects on Fashion, gaming, education, tutorial, sports, etc. Check this article to know more.

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Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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