![[New] In 2024, Crafting Engaging Content with Google Trends Analytics](https://thmb.techidaily.com/91d880ab7920ac263b2bbc42f64c84854115542d15d4b0d06e6a3ab502cdbe2d.jpg)
[New] In 2024, Crafting Engaging Content with Google Trends Analytics
![](/images/site-logo.png)
Crafting Engaging Content with Google Trends Analytics
How to Use Google Trends to Come up with Video Ideas [Easy Guide]
Richard Bennett
Oct 26, 2023• Proven solutions
There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.
But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?
Google Trends, of course!
Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.
Part 1: Seeing The Big Picture
You’ll need to be signed into your Google account to use Google Trends.
Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.
Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.
To get information more relevant to your channel you’re going to have to do some filtering.
Part 2: Getting Results That Matter to You
In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.
Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.
On top you will see two drop-down menus, one is for the category and one is for location.
Under All categories select the general theme your channel falls under.
Your options are business, entertainment, health, Sci/Tech, sports, and top stories.
It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.
Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.
Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.
For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:
The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.
Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.
Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.
Part 3: Battle of the Keywords
Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.
A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.
Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.
What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.
You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.
There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.
Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.
I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.
It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.
Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:
If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.
The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.
If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.
One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.
Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.
Making Better YouTube Videos with Filmora
As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Also read:
- [Updated] 2024 Approved 5 Steps to Crafting Engaging, Cost-Effective YouTube Ads
- [Updated] The Secret to Skyrocketing Revenue Crafting Engaging Video Trailers
- [New] 2024 Approved Ace the Art of Online Fame Trending on YouTube
- [New] 2024 Approved Dealing with Copyright Infringement Notices on YouTube
- [New] YouTube's Shorts Thumbnail Dilemnas & Quick Fixes
- In 2024, YouTube Themes Made Easy by the Coolest Logo & Icon Stores Online
- [Updated] 2024 Approved Dissecting YouTube's Criteria for Featured Community Inputs
- [New] A Guide to Finding Hidden YouTube Treasures for 2024
- [Updated] Mastering YouTube Video Replays Your Comprehensive Tutorial
- Richest YouTubers for 2024
- [New] Essential Film Techniques on YouTube by Future Visionaries for 2024
- [Updated] In 2024, Earning Edge Reached for Subscribers Above 500
- [New] 2024 Approved A Step-by-Step Strategy for Merging Your YouTube & TikTok Presence
- [New] In 2024, Essential Free Resources for YouTube Intros
- [New] In 2024, Elevating Online Presence How to Flawlessly Transmit Upside-Down Videos on Youtube
- [New] In 2024, Academic Journey Across Time Top 10 History YouTubers
- [Updated] In 2024, Chuckle Fest The Ultimate List of Hilarious YouTube Personalities
- [New] 2024 Approved Designing Effective Video Previews for Channels
- [New] 2024 Approved Blur the Borders Enhancing Your Video's Appeal on YT
- Unraveling the Mystery of Downloading YouTube Playlists for 2024
- [New] 2024 Approved Elevate Your Cinematography Skills Editing and Sharing 360° Videos on YouTube
- [Updated] 2024 Approved Explore 6 Alternative Platforms for High-Quality YouTube Graphics
- [Updated] Expert Tips Activating or Deactivating YouTube Comments
- [New] 6 Ingenious Sites Brimming With Customizable YouTube Themes for 2024
- [Updated] Narrative Mastery Essential Tactics for YouTube Success
- [Updated] Calm Cursor 3 Pathways to Mellow Watching Videos on YouTube (57 Chars) for 2024
- [Updated] Exploring YouTube's Ownership Vs. CC Freedom
- [Updated] In 2024, Crafting Captivating YouTube Closures - Expert Guides Included
- [New] Top 5 Alternative Editors Beyond Youtube's Limits
- [New] 2024 Approved Bright Ideas Top 17 Lighting Setups for YouTubers
- [Updated] 2024 Approved Endless Creativity FREE YouTube Art Resources
- [New] In 2024, Crafting Impact The Quintessential Five YouTube Marketing Approaches
- Producing Teaser Videos with a Twist for 2024
- 5 Easy Ways to Transfer Contacts from Apple iPhone 15 to Android | Dr.fone
- In 2024, Dose Life360 Notify Me When Someone Checks My Location On Xiaomi Redmi Note 13 Pro+ 5G? | Dr.fone
- 2024 Approved Transform Your YouTube Videos Into WebM Easily
- Resolve HDR Video Issue Clearing Blank Display for 2024
- [New] Push the Boundaries of Snapchat Choose From These Best Edits for 2024
- [Updated] The Art of Amassing Attention on IG A Guide for a Thousand Likes/Month
- [Updated] Unveil the Magic of Media Rotation Using VLC Player's Features
- A Step-by-Step Guide on Using ADB and Fastboot to Remove FRP Lock from your Vivo Y17s
- New 6 Best Audio Mixers For Enhancing Your Streaming for 2024
- Edit and Send Fake Location on Telegram For your Motorola Moto G14 in 3 Ways | Dr.fone
- In 2024, How Can We Unlock Our Samsung Galaxy Z Flip 5 Phone Screen?
- 2024 Approved Watermark-Free TikTok Get Content Directly
- [Updated] Breaking Down the Barriers Effective RTMP Streaming in Premiere
- Updated 2024 Approved Effortless 4K Proxy Video Editing The Best Apps and Tools
- [Updated] 2024 Approved Uploading to Twitter A Complete Video Walkthrough
- How to Convert Instagram Video to MP4 [ 2 Proven Ways]
- 2024 Approved Android Video From End to Beginning
- In 2024, Neon Typography Made Easy 10 Online Generators to Try Now
- Amp Up Your Projects Navigating to the Best 8 Free Sound FX Hubs for 2024
- Keeping Your TikTok Age Up-to-Date A Quick Guide
- Unpacking Presenter 8’S Features Against the Best for 2024
- [Updated] Maximize Content Impact Three Methods for Effective IG Captioning
- 2024 Approved Video Capturing Warriors Choosing Between OBS and Fraps
- A Guide to Thriving as a Digital Creator
- [New] Leading Steadicam Choices for Improved DSLR Footage
- [New] Perfecting Online Presence Key to Knowing and Using FB Video Ratios
- Title: [New] In 2024, Crafting Engaging Content with Google Trends Analytics
- Author: Kenneth
- Created at : 2024-06-05 10:44:26
- Updated at : 2024-06-06 10:44:26
- Link: https://facebook-video-footage.techidaily.com/new-in-2024-crafting-engaging-content-with-google-trends-analytics/
- License: This work is licensed under CC BY-NC-SA 4.0.