"In 2024, Your First Youtubian Venture Building a Brand, Bringing in Bucks"
Your First Youtubian Venture: Building a Brand, Bringing in Bucks
Hello, I’m looking to start my journey as a YouTuber, but I do not know how the process works. Please, can you share with me how I can create a YouTube channel and make money from it? Kindly, help.
Starting a successful YouTube channel is very tricky. So, if you’re wondering how to create a YouTube channel and make money, worry less, we understand your struggle, and that is why we’ve created this YouTube beginners guide.
Regardless of whether you’re looking to start a tech YouTube channel, a money-making online YouTube channel, a lifestyle YouTube channel, or other topics, this guide will walk you through the simple process of how to create a YouTube channel and make money from it.
Part 1: Why choose YouTube to make money?
Boasting over 2 billion active users globally, YouTube remains the most used video-playing platform on the internet with all kinds of videos.
Today, many folks use YouTube as a means of generating income because it offers users more opportunities to reach a wide range of audiences, and the means of generating income via YouTube easily. As of when this article is written, research shows that an average YouTuber could earn up to $10,000 yearly.
Also, YouTube is a free marketing platform. So, if you have a website, you can add links to your website in the video description, thus enabling you to boost your website traffic via the platform. And it’ll allow you to advertise your product or services 100% free.
Part 2: 5-Step Formula to Start a YouTube Channel
Now you understand why you should choose YouTube to make money, the following steps will teach you how to create a YouTube channel within a few clicks. So, read on.
Step1 Create a google account
To get started, you need to create a google account. But if you already have a Google account you can skip this step.
Head to Google Account and click Create Account at the top right corner.
On the new screen, enter the necessary details and click Next.
Provide your phone number and other required details. Then, click Next.
On the new page, click I Agree to accept Google’s terms and conditions. Then finish the Google Account setup.
Step2 Create a YouTube account
Once you’ve successfully created a Google account, the next thing is to create your YouTube account. You just have to do the following to carry out the operation;
Open YouTube’s official website in your browser and click Sign in from the top right corner.
On the new page, sign in to the Google account that you want to use in creating your YouTube channel.
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After you sign in to your Google account, you’ll be prompted back to the YouTube home interface. Click on your profile icon from the top right corner and select Create A Channel from the drop-down list.
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Choose the Name you want to appear on your YouTube channel profile and upload a preferred Picture. Then, click Create Channel to proceed.
Step3 Customize your YouTube channel
After you’ve successfully created the channel, the next thing is to customize the channel as per requirement. Click Customise Channel from the left-hand side.
You’ll be prompted to the YouTube creator studio. There, you’ll find Layout, Branding, and Basic Info options displayed at the top of the page.
In the Layout section, you’ll be allowed to apply customization of how you want your YouTube channel homepage to look.
Under Branding, you can upload your brand logo as a profile photo, upload a banner image, and add the video watermark that you want to appear on all videos you upload on YouTube.
Under Basic Info, you’ll be able to enter a description for your YouTube channel, edit your channel URL, and do lots more. However, remember to always use the PUBLISH button to save customization.
Step4 Upload your first YouTube video
Now, it’s to upload your first YouTube video. To do so, navigate to the top-right corner of the page and click Create New. Select Upload Video.
If you have a video ready, click Select Files and upload the video you want to post.
Complete the required editing/settings after the video is uploaded.
Speaking of videos, you upload on YouTube, there are certain types of videos that can make you popular within a short time. Such YouTube video category includes;
- Singing
- Teaching
- Fashion Advice
- Cooking Tutorial
- Make-Up Tutorial
Step5 Make your YouTube channel discoverable
It’s time to start making your YouTube channel discoverable online. You need the subscribers, views, and all that a creator like you is worth having. However, to make this possible, you need to do the following;
Optimize Video Titles
Using Google-friendly titles for your videos is vital to allow them to rank well on Google search ranking. It should be catchy and compelling that users will be prompted to want to know what the video is about. Make sure it contains keywords too.
Optimize Video Description
Adding descriptions to your video is as important as the title. This will help search engines understand what your video is all about. So, make sure you add rich keywords to your video description and keep it concise.
Promote Your Channel on Other Social Media Platforms
You shouldn’t limit yourself to just creating videos and uploading them on YouTube. Make sure you always make it a priority to promote your YouTube videos on other platforms like Facebook, Twitter, or Instagram. This will help you give your existing fans a heads-up that you’re starting a YouTube channel.
Add Tags to your videos
When we say add tags to your videos, it does not mean you should add any tag to any video you upload on YouTube. Only add tags that’s relating to the theme of your video.
Tags will help YouTube understand the kind of video you’re uploading, and it’ll help you maintain the quality of not just your videos but your YouTube channel.
Use Keywords in Your Videos
Using rich keywords in your YouTube videos is a great way to increase the chances of your videos being seen online. Make sure you use the right keyword in the video title, as it’ll help guide viewers to your video when they search for similar words or phrases online.
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Part 3: YouTube Must-Have Tools: What Are They?
Congratulations on creating your YouTube channel. But, before you get over-excited, there are essential tools you need as a YouTuber to help you stand out in the industry. These tools include the following;
1. Video Editor – Wondershare Filmora
As a YouTuber, regardless of your niche of expertise, you need an efficient video editing tool like Wondershare Filmora to create quality videos. Filmora is different from the regular video editor you find online, and it offers a plethora of video editing features that you can rely on to edit your videos and spice them up without requiring any kind of video editing knowledge.
See how you can use Filmora video editor on your YouTube videos;
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step1 Go to the official website and install the Filmora video editing software on your computer. Then, launch the tool and import the video you want to edit using the Import button.
Drag-n-drop the video to the timeline.
Step2 Click Effects from the top of the screen. Select AI Portrait from the left-hand side and find a preferred AI Portrait effect. Then, click on it and drag-n-drop the effect to the Timeline.
Adjust the effect starting and ending point of where you want the AI Portrait effect to be displayed.
Step3 Again, adjust the AI Portrait effect settings by double-clicking on it, then, from the pop-up, apply the preferred settings.
Step4 You can also add a “Subscribe” watermark to your YouTube video. To do so, just click the >> icon next to Export at the top of the screen, then select Element.
Select the ‘Social Media Show Element 07’ Effects. Then, drag-n-drop it to the Timeline.
Step5 Lastly, preview the edited video, and if you’re okay with it, click Export from the top bar and select Burn DVD from the drop-down list.
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From the pop-up window that appears on your PC screen, select the Folder Path and give the video file a preferred name. Then, click Export to complete the operation.
2. Google Keyword Planner
The Google keyword planner is vital to help you do keyword research and see the trends of how a particular keyword is searched in a particular month, within a given year, or more. It’ll help you understand how people are searching for a particular keyword and what time of the year it usually has more searches from folks.
By using Google Keyword planner, you’ll put yourself ahead of your competitors by using the right keyword that you need for your SEO and PPC strategies at the right time. From search volume to trends, CPC, competition scores, and more, it’s crucial you have this tool at your fingertips. Besides, it’s 100% free to use.
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3. YouTube Studio
YouTube Studio is a crucial analytic tool that can come in handy to help you improve your video as you grow your YouTube channel. It is like Google Analytics in a way. It’ll allow you to track the analytics of how people view your videos, comment on your video, and more. YouTube Studio is available for free. You can use it through the Android App, on your PC or online from YouTube itself.
4. VidIQ
Are you looking for a tool to grow your YouTube channel efficiently? Then VidIQ is the ideal tool for you. Yes, with VidIQ, you’ll get access to essential tools to grow your YouTube audience faster than you can think. It’s just a scorecard that offers you in-depth analytics of how your YouTube videos are performing compared to your competitors, thus allowing you to get helpful info on how you can get ahead of them and stand out in the industry.
With VidIQ, you’ll get access to a checklist that will highlight titles, descriptions, cards, end screens, closed captions, and lots more in your videos. And of all, it’ll suggest tags that you can use in your videos to get more traffic and improve SEO.
Part 4: Tips & Tricks to Make your YouTube Grow Faster
Stay Consistent
There’s no doubt that the key to succeeding in whatever you do is to stay consistent. It can be quite hard for anyone, especially newbies to keep up with different difficulties encountered in the pursuit to create a successful YouTube channel.
So, for you to achieve your dreams of being a popular YouTuber, you must keep up with the consistency of creating quality videos, promoting your videos, and doing the right thing that’s needed for your YouTube channel to stand out online.
Collaborate With Other YouTubers
Don’t be shy to reach out to your fellow YouTubers for collaboration. Yes, by collaborating with popular YouTubers, you get to enhance your online presence, thereby increasing your subscriber base and increasing your video views.
YouTube SEO Is Crucial
You might have heard of SEO (Search Engine Optimization) being crucial for websites to rank well, but the truth is it also applies to YouTube channels. YouTube SEO is a great way to optimize your YouTube channel and video to make it rank well on online search results.
It’s important you understand how YouTube SEO works and implement it in your YouTube channel, as it’ll increase your chances of more viewers visiting your channel and watching your videos.
Final Words
That’s all you need to know about creating a successful YouTube channel. If you fancy creating videos, the above tips will teach you how to create a YouTube channel and make money. Also, if you read the article to this point, we believe you’ve understood different ways you can make your YouTube channel stand out and enhance your chances of making more money on YouTube. Don’t hesitate to start your journey now!
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Part 1: Why choose YouTube to make money?
Boasting over 2 billion active users globally, YouTube remains the most used video-playing platform on the internet with all kinds of videos.
Today, many folks use YouTube as a means of generating income because it offers users more opportunities to reach a wide range of audiences, and the means of generating income via YouTube easily. As of when this article is written, research shows that an average YouTuber could earn up to $10,000 yearly.
Also, YouTube is a free marketing platform. So, if you have a website, you can add links to your website in the video description, thus enabling you to boost your website traffic via the platform. And it’ll allow you to advertise your product or services 100% free.
Part 2: 5-Step Formula to Start a YouTube Channel
Now you understand why you should choose YouTube to make money, the following steps will teach you how to create a YouTube channel within a few clicks. So, read on.
Step1 Create a google account
To get started, you need to create a google account. But if you already have a Google account you can skip this step.
Head to Google Account and click Create Account at the top right corner.
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On the new screen, enter the necessary details and click Next.
Provide your phone number and other required details. Then, click Next.
On the new page, click I Agree to accept Google’s terms and conditions. Then finish the Google Account setup.
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Step2 Create a YouTube account
Once you’ve successfully created a Google account, the next thing is to create your YouTube account. You just have to do the following to carry out the operation;
Open YouTube’s official website in your browser and click Sign in from the top right corner.
On the new page, sign in to the Google account that you want to use in creating your YouTube channel.
After you sign in to your Google account, you’ll be prompted back to the YouTube home interface. Click on your profile icon from the top right corner and select Create A Channel from the drop-down list.
Choose the Name you want to appear on your YouTube channel profile and upload a preferred Picture. Then, click Create Channel to proceed.
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Step3 Customize your YouTube channel
After you’ve successfully created the channel, the next thing is to customize the channel as per requirement. Click Customise Channel from the left-hand side.
You’ll be prompted to the YouTube creator studio. There, you’ll find Layout, Branding, and Basic Info options displayed at the top of the page.
In the Layout section, you’ll be allowed to apply customization of how you want your YouTube channel homepage to look.
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Under Branding, you can upload your brand logo as a profile photo, upload a banner image, and add the video watermark that you want to appear on all videos you upload on YouTube.
Under Basic Info, you’ll be able to enter a description for your YouTube channel, edit your channel URL, and do lots more. However, remember to always use the PUBLISH button to save customization.
Step4 Upload your first YouTube video
Now, it’s to upload your first YouTube video. To do so, navigate to the top-right corner of the page and click Create New. Select Upload Video.
If you have a video ready, click Select Files and upload the video you want to post.
Complete the required editing/settings after the video is uploaded.
Speaking of videos, you upload on YouTube, there are certain types of videos that can make you popular within a short time. Such YouTube video category includes;
- Singing
- Teaching
- Fashion Advice
- Cooking Tutorial
- Make-Up Tutorial
Step5 Make your YouTube channel discoverable
It’s time to start making your YouTube channel discoverable online. You need the subscribers, views, and all that a creator like you is worth having. However, to make this possible, you need to do the following;
Optimize Video Titles
Using Google-friendly titles for your videos is vital to allow them to rank well on Google search ranking. It should be catchy and compelling that users will be prompted to want to know what the video is about. Make sure it contains keywords too.
Optimize Video Description
Adding descriptions to your video is as important as the title. This will help search engines understand what your video is all about. So, make sure you add rich keywords to your video description and keep it concise.
Promote Your Channel on Other Social Media Platforms
You shouldn’t limit yourself to just creating videos and uploading them on YouTube. Make sure you always make it a priority to promote your YouTube videos on other platforms like Facebook, Twitter, or Instagram. This will help you give your existing fans a heads-up that you’re starting a YouTube channel.
Add Tags to your videos
When we say add tags to your videos, it does not mean you should add any tag to any video you upload on YouTube. Only add tags that’s relating to the theme of your video.
Tags will help YouTube understand the kind of video you’re uploading, and it’ll help you maintain the quality of not just your videos but your YouTube channel.
Use Keywords in Your Videos
Using rich keywords in your YouTube videos is a great way to increase the chances of your videos being seen online. Make sure you use the right keyword in the video title, as it’ll help guide viewers to your video when they search for similar words or phrases online.
Part 3: YouTube Must-Have Tools: What Are They?
Congratulations on creating your YouTube channel. But, before you get over-excited, there are essential tools you need as a YouTuber to help you stand out in the industry. These tools include the following;
1. Video Editor – Wondershare Filmora
As a YouTuber, regardless of your niche of expertise, you need an efficient video editing tool like Wondershare Filmora to create quality videos. Filmora is different from the regular video editor you find online, and it offers a plethora of video editing features that you can rely on to edit your videos and spice them up without requiring any kind of video editing knowledge.
See how you can use Filmora video editor on your YouTube videos;
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Step1 Go to the official website and install the Filmora video editing software on your computer. Then, launch the tool and import the video you want to edit using the Import button.
Drag-n-drop the video to the timeline.
Step2 Click Effects from the top of the screen. Select AI Portrait from the left-hand side and find a preferred AI Portrait effect. Then, click on it and drag-n-drop the effect to the Timeline.
Adjust the effect starting and ending point of where you want the AI Portrait effect to be displayed.
Step3 Again, adjust the AI Portrait effect settings by double-clicking on it, then, from the pop-up, apply the preferred settings.
Step4 You can also add a “Subscribe” watermark to your YouTube video. To do so, just click the >> icon next to Export at the top of the screen, then select Element.
Select the ‘Social Media Show Element 07’ Effects. Then, drag-n-drop it to the Timeline.
Step5 Lastly, preview the edited video, and if you’re okay with it, click Export from the top bar and select Burn DVD from the drop-down list.
From the pop-up window that appears on your PC screen, select the Folder Path and give the video file a preferred name. Then, click Export to complete the operation.
2. Google Keyword Planner
The Google keyword planner is vital to help you do keyword research and see the trends of how a particular keyword is searched in a particular month, within a given year, or more. It’ll help you understand how people are searching for a particular keyword and what time of the year it usually has more searches from folks.
By using Google Keyword planner, you’ll put yourself ahead of your competitors by using the right keyword that you need for your SEO and PPC strategies at the right time. From search volume to trends, CPC, competition scores, and more, it’s crucial you have this tool at your fingertips. Besides, it’s 100% free to use.
3. YouTube Studio
YouTube Studio is a crucial analytic tool that can come in handy to help you improve your video as you grow your YouTube channel. It is like Google Analytics in a way. It’ll allow you to track the analytics of how people view your videos, comment on your video, and more. YouTube Studio is available for free. You can use it through the Android App, on your PC or online from YouTube itself.
4. VidIQ
Are you looking for a tool to grow your YouTube channel efficiently? Then VidIQ is the ideal tool for you. Yes, with VidIQ, you’ll get access to essential tools to grow your YouTube audience faster than you can think. It’s just a scorecard that offers you in-depth analytics of how your YouTube videos are performing compared to your competitors, thus allowing you to get helpful info on how you can get ahead of them and stand out in the industry.
With VidIQ, you’ll get access to a checklist that will highlight titles, descriptions, cards, end screens, closed captions, and lots more in your videos. And of all, it’ll suggest tags that you can use in your videos to get more traffic and improve SEO.
Part 4: Tips & Tricks to Make your YouTube Grow Faster
Stay Consistent
There’s no doubt that the key to succeeding in whatever you do is to stay consistent. It can be quite hard for anyone, especially newbies to keep up with different difficulties encountered in the pursuit to create a successful YouTube channel.
So, for you to achieve your dreams of being a popular YouTuber, you must keep up with the consistency of creating quality videos, promoting your videos, and doing the right thing that’s needed for your YouTube channel to stand out online.
Collaborate With Other YouTubers
Don’t be shy to reach out to your fellow YouTubers for collaboration. Yes, by collaborating with popular YouTubers, you get to enhance your online presence, thereby increasing your subscriber base and increasing your video views.
YouTube SEO Is Crucial
You might have heard of SEO (Search Engine Optimization) being crucial for websites to rank well, but the truth is it also applies to YouTube channels. YouTube SEO is a great way to optimize your YouTube channel and video to make it rank well on online search results.
It’s important you understand how YouTube SEO works and implement it in your YouTube channel, as it’ll increase your chances of more viewers visiting your channel and watching your videos.
Final Words
That’s all you need to know about creating a successful YouTube channel. If you fancy creating videos, the above tips will teach you how to create a YouTube channel and make money. Also, if you read the article to this point, we believe you’ve understood different ways you can make your YouTube channel stand out and enhance your chances of making more money on YouTube. Don’t hesitate to start your journey now!
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Social Media Shifts: Yearly Data Visualization Guide
Infographic - Social Media Trends
Richard Bennett
Mar 27, 2024• Proven solutions
The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.
Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.
In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.
Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.
One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.
Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.
As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.
Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.
In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.
Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.
One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.
Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.
As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.
Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.
In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.
Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.
One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.
Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.
As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.
Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.
With Screensaver Wonder you can easily make a screensaver from your own pictures and video files. Create screensavers for your own computer or create standalone, self-installing screensavers for easy sharing with your friends. Together with its sister product Screensaver Factory, Screensaver Wonder is one of the most popular screensaver software products in the world, helping thousands of users decorate their computer screens quickly and easily.
In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.
Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.
One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.
Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.
As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: In 2024, Your First Youtubian Venture Building a Brand, Bringing in Bucks
- Author: Kenneth
- Created at : 2024-07-31 23:57:22
- Updated at : 2024-08-01 23:57:22
- Link: https://facebook-video-footage.techidaily.com/in-2024-your-first-youtubian-venture-building-a-brand-bringing-in-bucks/
- License: This work is licensed under CC BY-NC-SA 4.0.