Why AV1? – Improving Streams and Videos on YouTube

Do you notice that many YouTube videos have been streamed in AV1? YouTube AV1 just happened suddenly a few years ago. This article will inform you about all the things you want to know about AV1 Youtube settings. I will let you know the tutorial to turn in AV1 settings on YouTube and the reason why should choose AV1 along with the others, and some more things about AV1.

Part 1: How to turn on AV1 settings on YouTube?

Do you wonder how to turn on AV1 settings on YouTube? For your information, AV1 is a video codec that is developed by a consortium of companies. It offers you advanced compression, enabling you to do smoother HD streaming and data savings for the video. Google also has already implemented AV1 use on YouTube. To turn on AV1 settings on YouTube, here are the steps:

Step1Go to playback and performance

To turn on the AV1 settings, go to your YouTube account, after that click “Playback and Performance”.
In the AV1 settings. Besides “Auto (Recommended)”, there are other two options, which are “Prefer AV1 for SD” and also “Always prefer SD”.
“Always Prefer AV1” uses the codec whenever it is available for a video while “Prefer AV1 for SD” limits it to SD videos. There are two options to avoid low-performance devices when AV1 videos are played on YouTube. You can select “Always Prefer AV1” to see if your device performance is good enough when you play videos on YouTube that support AV1.

Step2Test if the AV1 settings are already enabled in your video

You may ask how to confirm your YouTube videos are playing with AV1 Codec. Well, you can search playlist on YouTube with the keywords “4K, 5K, and 8K videos with the new AV1 Codec “. You can test it by playing one of the videos. You have to right-click on the media player and then select “Stats for nerd”. If it shows the av01 codec there, then the AV1 settings are enabled already.

Part 2: Why choose AV1 over VP9 and other formats?

Now, do you need a reason why you should choose AV1 compared to VP9 and the others? As you know, there is also another video codec like VP9. There are also the others such as VVC, and many more. So what is the superiority of AV1 over the others? I will let you know why you should choose AV1 in this part.

The main thing is, as mentioned before, AV1 is developed by a consortium of companies founded in 2015. It is supported by The Alliance for Open Media (AOMedia) such as Amazon, Facebook, Google, Microsoft, and Netflix, and also by web browser developers and semiconductor firms. Aomedia made it clear the algorithm is free-to-use. It means that there are no greedy negotiators that will be dependent on the developers.

Also, these days, with a format that provides a much smaller workload for internet providers. Their today focus is, that AV1 can reach the quality but can get the job done with 20% more efficiency. Then, with AV1 encoding, a “standard” 4K movie will be much more accessible than it is now. These are some more reasons why you should choose AV1.

1. Royalty-free

As mentioned before, AV1 is royalty-free. AV1 is such a next-generation of royalty video codec. It means that it is not just free to use, but also free of charge, obligations, or even liability. It is an open and royalty-free video codec that the video platform will not charge to pay royalties to the Moving Picture Experts Group (MPEG), the developer of video codecs.

When it comes to the group that will ask for the royalty, MPEG is not the only one. There are also other patent groups and companies that can ask for it. Aomedia integrated Google, Mozilla, and Cisco, while they were busy creating their new video codec. However, the three companies joined together to create one codec to beat them all.

2. Better performance

It is said that the AV1 codec is 30% more efficient. According to the tests conducted by Moscow State University, AV1 can outperform AV1 by about 28% in the efficiency of encoding and decoding. As per the performance graph from the Graphics & Media Lab Video Group, MSU below, AV1 can offer the exactly same quality as X264 at 55% of the average bitrate.

AV1 is designed so exclusively to function better than all the other codecs in the market. It is an open-sourced codec with simple patent licensing, and the integration manages to save, as mentioned, up to 30% of the bandwidth for the exactly same image quality. In other words, with AV1, distributors can send streams much faster and cheaper and we can enjoy higher definitions in the same bandwidth.

3. AV2 to come in the future

AV1 is undoubtedly superior if we compare it to other available video codecs and the exploration of the codec technology AV2 has already begun. This is such an early performance evaluation. There is some interesting part of the exploration development of AV2, such as multiple line selection for Intra prediction can make you select not just neighboring row/column for directional prediction. The same tool also exists in VVC.

There are also three essential improvements, which are simplifying the existing feature (also complete removal) and picking the tool used by VVC/H.266 (It is lack originality but so much work on it) and improvement periodically improvement of an existing tool, it is too few and also not original. We haven’t known yet when AV2 will be done completely though, maybe there still be some more essential improvements.

Part 3: What’s the best video editor for YouTubers with AV1 format?

When we talk about YouTube, it feels incomplete if we don’t talk about the video editor. So, what is the best video editing software for YouTubers with AV1 format? Yes, it is Filmora . It is such a great video editing software that allows you to import and edit many video file formats. Filmora also allows users to export AV1 MP4 format video and then can directly upload it to YouTube.

Filmora gives some ways to export your videos. Here are the five ways. You can also customize the export settings then you can save them to reuse the same settings next time. The first is you can export your project file and video to the local computer. It supports export as MP4, AVI, WMV, AV1, MOV, GoPro Cineform, F4V, MKV, TS, and 3GP.

After that, you can export your video to any device you want, such as iPhone, iPad, Apple TV, Apple TV 4K, iPod, Samsung Galaxy, Smart Phone, Android Generic, Google Pixel, Xbox One, PlayStation 4, PSP, and Smart TV. Then you can upload it to YouTube, Filmora provides you to export your video to Youtube directly. All you need to do is logging your Youtube account and export.

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Part 4: FAQ: Does YouTube use AV1 or VP9?

For today, YouTube encodes all the videos with the VP9 codec, but for some reason displays for low view count videos. AV1 usage also had been pushed to very low view counts. When it comes to cost or quality tradeoffs, AV1 took about 18 times longer to encode than x264.

Free Download For macOS 10.14 or later

Part 4: FAQ: Does YouTube use AV1 or VP9?

From Novice to Pro: How to Evade the Most Critical 8 Mistakes on YouTube

8 Mistakes People Should Avoid as a New YouTuber

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Richard Bennett

Nov 01, 2022• Proven solutions

In the ten years that I’ve been a YouTuber, I’ve made a lot of mistakes. I learned from those mistakes and have helped many new YouTubers start their own channels. Here is a list of eight common mistakes that new YouTubers should avoid, along with tips to do things in a better way.

1. Failing to have a long-term vision

One common mistake that a lot of new YouTubers make is failing to have a long-term vision. Without a long-term vision, you’re more likely to poorly brand your YouTube channel, drop your YouTube channel activity in busier times, and, midway through, change the type of content you create and upload. None of these are good for your channel!

If you can think of the kind of content you’ll love to consistently create and share in the long-run, you’ll not only be able to narrow down your brand and effectively communicate to your audience who you are and what your channel is all about, but you’ll also have a better idea on what to put out next.

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2. Choosing an ineffective custom URL

Another mistake I made with my first YouTube channel was choosing an ineffective custom URL. Because my last name is Kim, I wanted to make my custom URL “YouTube.com/kimagination.” But it wasn’t available. So, I took “kimaginati0n” with a zero where the “o” should be. I thought it was a good idea back then but it was a terrible idea.

Choose a custom URL with words that can’t be confused with other similar-sounding words. For consistency across all your different social media accounts, try to choose a custom URL that matches the usernames of all your other social media channels. If the username you want isn’t available, then keep on trying to come up with a good name that is available. When you’ve secured the same username across all your different social media channels, you can then very simply promote yourself and all your social media channels by displaying just the social media icons followed by your one username.

3. Coming up with titles that won’t get searched

Many new YouTubers make the mistake of titling their videos in an ineffective way. Rather than coming up with titles that more people might search, they either come up with titles that summarize what the video is about as a whole or title their videos the way big YouTubers do.

Big YouTubers can take advantage of non-searched, curiosity evoking titles like “You won’t believe what just happened…” because they already have a huge following. Their channels aren’t depending on getting discovered through search. But yours is. So come up with titles that people are actually searching.

As an example, let’s suppose you vlogged your time backpacking around Europe last summer. Don’t title your YouTube video “My Summer Backpacking Trip.” Instead, title it “Going Up The Eiffel Tower | Beautiful View of Paris!” This way, all the people who are curious about visiting Paris, the Eiffel Tower, and seeing what the view is like from the top of the Eiffel Tower might find your video.

4. Failing to have a thumbnail strategy

New YouTubers tend to think about their thumbnail images after they’ve finished editing their videos together. This is way too late in the process for something that is so incredibly important in getting views.

Even before filming, you should think about how you’re going to title your video to get the most views. After that, you should then try to picture, in your head, a thumbnail image that matches your title and creates curiosity and excitement. When you go into filming, you can then make sure to include some footage of you recreating that image.

5. Making weak intros

After you’ve managed to get someone to click on your video through your effective title and thumbnail image strategy, the next challenge is to keep that person watching your video without closing it too early. A typical viewer on YouTube decides within the first ten to fifteen seconds of landing on a video whether or not he or she will stay or leave. This short window of time is so important to set the tone of the rest of your video and build excitement and curiosity in your viewer with an effective, high-energy intro.

New YouTubers often make the mistake of having weak intros. Starting at the beginning of a story makes sense, right? The beginning, however, is not always the most exciting. Consequently, new YouTubers lose their audience’s attention too early on.

To read more on how some of the most successful YouTubers effectively do their intros, check out my blogpost on “How To Edit YouTube Videos Like a YouTuber .”

6. Forgetting to engage with subscribers

An important thing to do as a new YouTuber is engaging with your subscribers. Some new YouTubers, though, are so focused and busy with the production side of things that they forget to do the community side of things, including responding to comments. By not responding to comments as a new YouTuber, you hurt your potential to get more comments consistently from your subscribers. If your video’s comments section is very active, YouTube ranks your video higher in the videos it recommends to viewers.

Connecting with your audience shouldn’t just be limited to YouTube either. Use your other social media channels to connect with your audience as well.

YouTube isn’t the only social media platform that people are spending their time on. People are spending their time on all kinds of different social media platforms, like Twitter, Facebook, and Instagram. The more content in all of these platforms that you create to promote your video, the more potential your video has to be seen by their users.

New YouTubers sometimes forget to promote their videos and channel using other social media platforms. Consequently, they miss out on the opportunity to get views from multiple sources of social media.

8. Spamming comments

Commenting on other YouTube videos is another way to get your channel discovered from people reading over comments. If your profile picture and comment appears interesting enough, out of curiosity, people just might click your username to have a look at your channel.

But rather than leaving interesting comments that are related to the video, rather than adding to the conversation, some new YouTubers desperate to get more subscribers make the mistake of spamming videos with “check out my YouTube channel!” comments.

Spam comments annoy YouTubers. It would be much more beneficial to your channel to build good relationships with other YouTubers to possibly collaborate on a video together in the future.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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